News Letter Producer

Description

• Detail-oriented, organized, and comfortable working across multiple platforms to support email execution
• A team player who is ready and willing to learn and take ownership of email production related tasks. 
• Able to multitask and work in a fast-paced environment.

• Set up, test, and deploy email newsletter campaigns across various email platforms, including Campaigner, Iterable, and FeedOtter.
• Assist the Audience Retention team in segmentation building within Campaigner/Iterable to support newsletter campaigns, dedicated advertiser campaigns and welcome/winback journeys.
• Collaborate with the Audience Retention team to implement A/B tests effectively.
• Manage the collection of email assets to support flat-fee placements across different brands and newsletters. This involves coordinating with the sales team when assets are missing/needed to ensure all necessary creative and copy are in place prior to deployment.
• Manage exports and monthly updates to audience retention related campaign performance reports and dashboards.
• Manage exports and updates to advertiser related campaign performance reports as needed.

• Schedule daily newsletter campaigns in Campaigner and Iterable for brands across the CNET Group portfolio. 
• Ensure correct setup of from name, subject lines, preheaders, audience targeting, send times, and UTM parameters.
• QA and test all emails before deployment (links, images, formatting, tracking). Send proofs/test messages with each appropriate Email team lead for final signoff.
• Monitor campaign performance and flag any delivery or tracking issues with the team.

• Serve as the main point of contact between the newsletter team and the sales team.
• Collect and organize all sponsored assets (images, copy, tracking links) for flat fee ad slots and dedicated emails within a google shared tracking doc.
• Ensure assets meet brand and formatting guidelines before deadlines.
• Confirm all sold slots are accurately placed within the appropriate newsletter unit prior to deployment.
• Update a google doc with performance metrics (total delivered, total opens, total clicks, specific clicks on ad unit) for reporting purposes.

• Maintain a shared newsletter calendar (Google Sheets) showing all campaigns and ad slots.
• Update the calendar daily with new sales, changes, or cancellations. 
• Track slot inventory by brand and flag open availability to the sales team.
• Flag when assets are unavailable or late with the email team.
• Share weekly slot reports or recaps with the email team when needed.

• Possess a minimum of 2-4 years of experience in an Email production/operations role.
• Required experience includes setting up and deploying email campaigns within an ESP platform.
• Experience working specifically with Iterable is a plus.
• Demonstrate excellent project management skills and strong organizational abilities.
• Exhibit keen attention to detail and a robust QA process.
• Maintain excellent communication skills.