peta2 Digital Marketing Manager

Own your niche, develop specialized marketing content for youth audiences, and supervise the team that crafts peta2’s internet presence and outreach. 

Position Objective: 

Lead our efforts to reach high school and college students on social media with our youth program, peta2. In this position, you’ll oversee content creators and work with students and peta2 interns to create compelling, engaging content to inspire young people to care about animal liberation.

Primary Responsibilities and Duties: 

• Manage peta2’s social media presence and strategy across a variety of social media platforms, including Instagram, YouTube, and TikTok

• Work with the peta2 management team to grow peta2’s digital impact by helping drive more traffic to peta2.com, grow our mobile program, increase social engagement, and manage and advise on evolving digital strategies

• Direct peta2’s social media team and interns in creating compelling text and imagery content for peta2’s various social media accounts. Content must be emotionally evocative and tell a story with minimal words and well-designed images that fit the trends young people relate to. 

• Create and advise creators on content that will reach high school and college-aged students about animal liberation 

• Supervise members of peta2’s social media team

• Hire and train new staff as needed 

• Track and analyze peta2's social media efforts to consistently increase effectiveness and participation

• Help with peta2’s influencer and collaboration efforts

• Research current trends in social media and youth marketing and apply those principles and strategies to peta2’s efforts 

• Work with others in peta2 and PETA leadership on the overall goals and strategy for PETA's actions to reach and engage young people

• Work with PETA’s ad team to develop and track ads for peta2’s social media accounts—reporting on success, recommending changes, and being an expert in effective ads for our audience 

• Understand and advise on PETA’s stance, SOPs, and other formalities thoroughly to ensure staff is following all of the above

• Assist in efforts to boost correspondence and engagement through social media comments and messages, being the go-to for social media responses as needed

• Review content from team members, including after-hours when needed

• Perform any other duties assigned by the supervisor

• Degree in a related field or proven knowledge of social media strategies and implementation and online advocacy 

• Minimum of five years of marketing experience in online advocacy and social media for an organization, personality, or business

• Experience with Google Analytics and other tracking platforms 

• Proven effective leadership experience 

• Demonstrated understanding of complex marketing concepts and strategies 

• Proven excellent leadership skills, strategic-thinking skills, and long-term vision? 

• Proven exceptional analytical, organizational, and time-management skills 

• Thorough knowledge of animal liberation issues and PETA campaigns 

• Thorough understanding of youth culture 

• Proven ability to conduct and analyze marketing research 

• Self-motivation and the ability to focus on both team and individual goals and objectives? 

• Demonstrated excellent interpersonal skills, tact, and diplomacy 

• Demonstrated excellent written and verbal communication skills? 

• Ability to maintain confidentiality at all times 

• Adherence to a vegan diet 

• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues 

• Commitment to the objectives of the organization 

The salary range for this position is $51,500.00 - $71,384.77 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. 

A list of benefits available to qualified employees is available here.

Application Deadline: 

Applications for this position will be accepted until May 23, 2025.

We may fill this job opening before the deadline if we find a qualified candidate.