DESCRIPTION
The Creator Marketing team’s vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale. We scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators. Using existing and new communication mechanisms, segmentation, and data, we engage and educate Creators, collect Voice of the Creator feedback and translate learnings to product partners. We strive to empower and inspire creators with content, education, and support they need to be successful through all stages of the marketing funnel.
This role will spearhead our engagement innovation initatives, owning the strategic objective of effectively reaching Creators through the right marketing channels, expanding marketing touchpoints to advance communication. You will own end-to-end initiatives to evaluate, strategize, and launch new engagement channels (ie SMS) to better meet Creators where they are, and partner closely with product and tech teams to explore the role that AI can play in Creator marketing. You will drive critical program updates across outbound channels, partnering with central outbound stakeholders to evolve creator-facing messaging in the larger outbound landscape. This role will partner closely with engagement channel owners and PMMS across lifecycle marketing and education to identify gaps and opportunity areas that further enhance Creator communication. You will create internationally-scaled playbooks across initiatives, ensuring all Creator markets are able to replicate and adapt strategies for their respective locales. You will be a self-starter, comfortable with a fast-paced and ever-changing environment, and be able to think big while paying careful attention to detail. You must be able to analyze and synthesize data, identifying and tracking key KPIs.
Key job responsibilities
* Identify marketing channel gaps and deliver strategies for new engagement channels, ultimately owning testing and launch plans
*Partner with product and tech to spearhead AI innovation across Creator marketing
* Partner with science and analytics to define and test new Creator segmentation methods to deliver most effective messages to Creators
*Partner across outbound, product, and engineering to drive updates to Creator outbound channels- such as template enhancements, automation, and process efficiencies
* Input into senior leader-level documents including quarterly business reviews, annual planning documents, and more.
* Support scaling marketing initiatives to international countries, working closely with product, marketing, and tech partners
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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