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Scope of the Role:
This role owns revenue growth through TikTok Shop, with a primary focus on affiliate-led sales and creator-driven GMV. You will be accountable for turning TikTok Shop into a predictable, scalable revenue channel, not an experimental one.
You will operate at the intersection of affiliate strategy, creator partnerships, merchandising, and performance optimization, working closely with paid media, creative, influencer, and operations teams.
This is a hands-on operator role, not a coordination-only position.
Key Responsibilities:
1. TikTok Shop Revenue & Strategy
Own TikTok Shop GMV, affiliate contribution, and conversion performance against monthly revenue targets
Build and execute a TikTok Shop growth roadmap across affiliates, creators, promotions, and product strategy
Forecast sales, plan promotional calendars, and identify growth levers by SKU and creator segment
2. Affiliate & Creator Growth
Recruit, onboard, and manage TikTok Shop affiliates at scale, with a clear focus on performance-based creators
Design and optimize commission structures, tiered incentives, and bonus campaigns to drive volume and retention
Identify high-potential creators early and convert them into consistent revenue partners
Track affiliate performance and actively prune, scale, or renegotiate partnerships based on ROI
3. Campaigns, Content & Seeding
Coordinate product seeding and creator activations tied to launches, promotions, and seasonal moments
Brief creative teams on what converts in TikTok Shop, using performance data—not opinions
Partner with paid and influencer teams to align organic affiliate content with broader growth initiatives
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