Consumer Engagement Marketing Leader

Consumer Engagement Marketing Leader - CEM Leader

Job Category: Marketing

Requisition Number: CONSU008720

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• Posted : March 29, 2024
• Full-Time

Locations

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Description

Monster Energy is more than an energy drink, it is a lifestyle! We support the scene, our bands, our athletes, and our fans. We back athletes so they can make careers out of their passions. We strive to create immersive and authentic experiences that inspire.

We celebrate with our fans and riders and employees!

We are a brand that represents being the best at what we do. Join Us!

Monster Energy is an affirmative action and equal opportunity employer.

Position Summary:

The Consumer Engagement Marketing Team Leader (CEM Team Leader) is responsible for the management and execution of Monster Energy's brand portfolio awareness and local marketing initiatives within a defined market. This role reports to the Marketing Manager and is accountable for be in charge of the CEM Team, growing brand awareness and loyalty with strong focus in university program: Relationships with students' leaders, POS owners, activations and events. Communicate the Monster brand message to consumers, Assist with Lead generation for Sales Division, Develop and strengthen Key Accounts Relationships, increase market knowledge, Build Centers of Influence Network Support Sales efforts through event execution. Additionally, to be in charge of the execution of all the brand events and activations related to the defined market.

Essential Job Functions:

Recruit, Hire, Train and Manage CEM members.

Manage Operations and Equipment in local market, when required coordinate events with local agencies.

Build vendor and venue relationship focused on brand pillars and universities.

Increase market knowledge (field information to add to business plans).

Maintain inventory control (products and monster items).

Oversee promotional events / brand activations.

Create event schedules and trips aligned with brand pillars and priority SKU's.

University program supervision, execution and monthly reports.

Preferred field of study: Bachelor's degree in business administration, Marketing, Communications or another related field.

1 to 3 years of experience in Marketing, Sales or Promotional.

Minimum 1 year of experience with planning and managing resources.

Advance User Microsoft Office.

Planning skills for managing CEM Members time, results and agenda.