Head Of Brand - Wilde

Welcome to Staycity Group , a thriving and rapidly expanding aparthotel operator, making waves across the heart of Europe! With an impressive track record of multiple new aparthotels opening each year, we're on an unstoppable journey, with 32 exceptional properties across iconic European cities like London, Dublin, Berlin, Edinburgh, Paris, and Venice.
Are you someone who thrives in a high-paced, evolving environment where ambiguity is met with enthusiasm and determination? Do you have an insatiable curiosity, an empathetic nature, and a genuine passion for growing with, and supporting others? At Staycity Group, we're not just an aparthotel group; we're a diverse and inclusive team that encourages you to bring your unique self to work and make a real impact.
We are now looking to recruita Head of Brand to joinWilde Aparthotels, part of theStaycity Group.We are looking for an experienced person to take the helm, shape and execute our brand strategy for our expanding international aparthotel portfolio. In this role you'll craft a compelling brand narrative that resonates with diverse audiences, ensuring consistency across all touchpoints, you will be instrumental in elevating our brand and fostering a consistent, positive brand image across our ever-growing list of amazing destinations. Your strategic vision and leadership will be a driving force in reinforcing Wilde Aparthotels as a symbol of excellence in the hospitality industry.
Benefits: We want you and your loved ones to thrive, we'll support your health, wellness, learning and development and if you decide it's time to start or grow a family rest assured, we celebrate that too: Paid Maternity, Surrogacy, Adoptive & Paternity leave Generous holiday allowance Pension scheme Annual Bonus, based on your contribution and impact Discounted rates for overnight stays for you, and your family and friends Refer and earn scheme if you successfully refer a friend to work with us TaxSaver commuter scheme (only applicable in Ireland) Cycle to work scheme- to support a healthy lifestyle and our planet (only applicable in Ireland/UK) Volunteer days: 2 paid volunteer days per year to support causes in your local community EAP: Support for you and your family when you need it with our Employee Assistance Program (EAP) Long service rewards What will the Head of Brand do? Brand Development: Head the brand creation and implementation for our Wilde aparthotels, ensuring each reflects the unique Wilde aesthetic and voice, enhancing guests' experiences at every touchpoint. Collaborate closely with our Digital Teams to curate and manage Staycity Group's websites, App, and other digital tools, ensuring a cohesive and engaging online presence. Work closely with PR agencies to craft and execute a robust brand media strategy that aligns with Staycity Groups vision and resonates with our diverse audience. Uphold Staycity Groups reputation management standards and curate bespoke guest experiences that reflect our brand ethos, driving both revenue and guest loyalty. Effectively communicate plans to all properties, ensuring activations are aligned with both brand and property objectives, fostering a consistent brand experience across our diverse portfolio. Explore and manage strategic partnerships that not only enhance our brand's visibility but also result in revenue-driving initiatives across various market segments, supporting Staycity Groups broader agenda. Monitor and analyse competitive segments across the marketing mix and industry trends, sharing insights with internal teams to inform and refine our strategies, keeping Staycity at the forefront of innovation. Ideally you will have the following: Bachelor's degree in Brand & Marketing or related field 5-7 years of experience in developing brands Hotel or Hospitality brand management experience preferred. Strong proficiency in Microsoft Excel/PowerPoint/Word Proven track record of delivering impactful, international Brand campaigns. Excels in collaborative efforts with cross-functional teams and departments, fostering a culture of shared ideas and growth. Demonstrates excellent creative mindset with critical thinking and problem-solving skills, essential for navigating the complexities of Staycity's evolving landscape. Must possess strong written and verbal communication skills, aligning with Staycity's commitment to effective communication at all levels. If you possess the ability to navigate through challenges with a blend of kindness and clarity, backed by data-driven decision-making skills, we'd love to hear from you! So, join us in this exciting and ever-evolving journey, where you'll be supported, inspired, and encouraged to reach your full potential. Let's make the world a little brighter, one guest at a time.
Start your Staycity Group journey today! Take the leap and click "apply" now!