Marketing Specialist

Position Overview:

Responsible for creating and implementing programs, projects, events, and campaigns that engage current and prospective clients for the purpose of enhancing brand awareness, cultivating leads, generating new business, and increasing existing business.

This role involves planning, executing, and evaluating marketing programs that include the development of new projects, technologies, campaigns, events, and partnerships in a way that improves brand awareness and generates quantifiable incremental business. Responsibilities:

• Plan, manage and execute multiple special projects or programs
• Develop project plans for each program, including scheduling, promotion, content, logistics, campaigns
• Ensure that each program is executed with excellence including branding, lead generation, data capture, coordination with 3rd party vendors, brand partners
• Work across the organization on collaborative marketing initiatives and co-branded experiences
• Utilize digital platforms and social media to extend the reach and impact of programs and campaigns
• Utilize marketing automation to generate, assign, nurture, and report on leads
• Support sales team with custom nurtures across various channels
• Set up and analyze A/B tests
• Setup campaigns and workflows in Pardot and Salesforce CRM
• Analyze performance, ROI, and customer feedback to optimize future programs and campaigns and improve results
• Prepare and present reports to sales & marketing stakeholders
• Manage assigned budgets, allocate resources effectively, and control costs to achieve desired outcomes
• Analyze best practices and industry trends for peers and other high-performing companies for insights and recommendations on continuous improvement

Requirements:

• Strong project management and organizational skills
• Ability to work on multiple projects simultaneously and meet tight deadlines
• Knowledge of digital marketing platforms and trends and how they can be utilized to enhance campaigns and events
• Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining immense attention to detail
• Ability to work independently with minimal supervision and get things done
• Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally
• Strong executive presence
• Experience working with CRM, data analysis, marketing platforms, and reporting tools
• 3-5 years of experience in B2B marketing and/or program management