Retail Marketing and Events Senior Executive

Job Description - Retail Marketing and Events Senior Executive (MER00035PD)

Retail Marketing and Events Senior Executive Group : Mercedes-Benz Group AG

Description

Your Purpose:

• PC marketing steering of the MBGD markets including budget planning, monitoring & controlling
• Co-ordinating and communicating research and customer insights
• Steering GDMEC helpdesk for CI approvals and GD communications
• Managing regional external events – from planning to execution and evaluation of performance
• Developing integrated roadshow concepts and co-ordinating vehicle logistics

Your Responsibilities:

Retail Marketing

• Support, consult and steer the General Distributors regarding all strategic marketing tasks, incl. topic and budget planning
• Closely collaborate with Sales and Product/Pricing/Planning teams to understand long,- mid and immediate business objectives and derive strategic briefs for Marketing Communication team
• Closely monitor, steer and control GDs’ marketing and communications operations, budget planning and consumption incl. review of local investment
• Monitor Variable Margin PC Marketing and DRS criteria fulfillment
• Oversee Team X GD Helpdesk support
• Steer the GD Induction Programme
• Scale GDMEC further with rollout to LATAM + SEA 
• Steer GDMEC team X on how expansion to cover local GD scope can be structured

Research and Customer Insights

• Build the strategic framework for all marketing and communications operations based on research insights and data
• Co-ordinate relevant studies and communicate to stakeholders
• Identify missing insights and suggest measures to fill the gaps

Technology

• Lead the GD Marketing Portal ongoing maintenance / enhancements with Team X / Code
• Organize training on the different GDMP modules and their new functions
• Enforce usage and adoption of the GDMP among GDs and propose system enhancements for the future
• Rollout/oversight of any other systems required by the Marketing Team

Regional External Events

• Develop and maintain overview of all relevant events taking place in the region
• Evaluate which events align with MB strategic responsibilities and recommend which events MB should participate in, and to what extent
• Plan and execute regional external events
• Select event agency together with procurement (if applicable)
• Ensure events are delivered on-time, meeting MB standards, and within allocated budget
• Steer GD partner events, approve concepts and share best practice

Roadshows  

• Develop detailed concepts/integrated experiences that can be executed by GD partners in order to support business requirements
• Manage the logistics of pre-series roadshow vehicles including negotiation with HQ stakeholders and GDs
• Independently problem solve any logistics challenges that arise
• Maximize vehicle usage whilst staying within the budget allocated
• Co-ordinate showcar bookings with HQ on behalf of GDs

Your Profile:

Technical knowledge

• Minimum 5 years of experience in Marketing (agency or client side)
• Experience in international or cross-border in retail marketing
• Good project management experience and ability to prioritize and work on several projects simultaneously
• Strategic mindset and ability to contextualize economic, technological, and socio-cultural with regards to our MBGD setup
• Ability to work with cross-functional teams
• Automotive marketing experience is a plus
• Passion, Respect, Passion, Respect, Integrity, Discipline, Strong Analytical Skills, Excellent organizational and project management skills, Dedication, Commitment, strong experience in all relevant digital channels
• Excellent English skills (in writing & verbally) are a must; additional languages e.g. Arabic, French and/or German are a plus
• Be an advocate for positive change and work fluidly supporting an agile delivery methodology
• Strong written and verbal communication skills as well as experience in presenting to various stakeholder groups

Organization

Primary Location

Work Locations