Sales Area Manager(Specialist)

Job Description - Sales Area Manager(Specialist) (MER000370E)

Description

Intro

We're seeking a skilled individual to join our team as a Sales Area Manager(Specialist).

Act as a business manager to the dealers and work collaboratively with them on the development and implementation of the entire business strategies and all issues such as steering and advising necessary business solutions and processes at dealership. Work with the assigned dealerships to ensure that their monthly/yearly qualitative and quantitative sales objectives are met and other dealership goals are accomplished. Lead day to day strategical dealer business for new and pre-owned vehicles including, but not limited to allocation, logistics, forecasting, marketing, training, customer satisfaction and program administration. Responsible for negotiation and finalization of the sales & marketing business agreement between MB Korea and dealerships, and be a representative to the dealers.

Build and develop business strategies and objectives :

-Share and strengthen Daimler’s core business strategies and its brand with dealers and assist them to establish the optimized mid to long term goals

- Evaluate sales potential that dealer may plan to invest on the search of new opportunities in the market

- Establish sales objectives by creating a sales plan and target for responsible dealerships in support of national objectives

- Evaluate and conduct performance review and steer dealers throughout the year

Integrate market insights into MB Korea strategies:

- Primary communication-hub between MB Korea and dealerships regarding all dealer business issues, and also conduct regular visits to responsible dealerships

- Challenge, motivate, encourage, and provide constructive guidance to dealer general/sales managers and their team regarding all areas of operations and development plans

- Collaborate with other teams to develop dealer supportive actions and to propose customer oriented product enhancements by integrating ideas from dealers

- Evaluate sales campaign effectiveness in the market and propose new initiatives

Optimize and oversee the business for target achievement:

- Lead to achieve regional sales objectives by contributing sales information and recommendations to strategic plans and reviews

- Maximize forecast and sales closing to market trend, stock availability, competition with market feedback

- Analyze and identify the strength and weakness of each responsible dealerships with building action plans and encouraging dealers to maximize the strength

- Continuously monitor dealer performance in wholesale, retail sales, stock management, MB Financial Services penetration & retention, demo car status, and marketing budget

- Continuously monitor dealer performance in Dealer Score Card, which includes Operational Excellence Scorecard, mystery shopping, training, sales funnel and Customer Satisfaction Index

Steer nationwide marketing strategy initiatives & dealer marketing :

- Plan and implement marketing strategies and promotional campaigns at the dealership level in line with the nationwide marketing plans and objectives

- Execute and measure marketing campaigns with sales activities and maintain effective communications between marketing team and dealerships

- Drive and support nationwide marketing initiatives such as test drive event and Point of Sales (POS) marketing at dealership

- Monitor and evaluate effectiveness of dealer marketing activities such as new car launch, customer test drives and customer relations management (CRM) activities

Comply with both internal and external regulations of Mercedes-Benz AG:

- Ensure that dealerships are strictly following corporate guidelines and in line with Daimler Standards of Business conduct

Qualifications

Education

Bachelor’s degree or higher

Experience

5+ years of experience in sales & service field

Previous background in automotive industry is preferred

Specific knowledge

Knowledge of business and management principles involved in strategic planning, allocation, analysis and performance evaluation

Strong performance in driving initiatives and key performance indicators with outstanding leadership skills

Exceptional communication and interpersonal abilities

Sound product knowledge and business understanding

Excellent verbal and written communication skills both in Korean and English