Global Brand Executive (temporary)

At Tourism Australia, we know and love this land. We also know our people are our strength, their different experiences and backgrounds are the key to Tourism Australia’s success. Every day we share our passion with the world, sharing the story of Australia and our 65,000 years of Aboriginal and Torres Strait Islander cultures. We are just as passionate about creating an incredible culture at Tourism Australia, recognizing and supporting the individuality of our people, in an environment where we learn and grow together.

About the Role

To help cement Australia’s strong position as a prime leisure and business destination we’re looking for a dynamic Brand Executive to join the team, in a maternity leave coverage, temporary full-time role from August 2025 to January 2026, to represent and market one of the most beautiful countries in the world… Australia! 

This role is responsible for supporting the development and deployment of Tourism Australia’s global masterbrand brand strategy, identity and global brand campaigns and works with teams across functional business units as well as in regional markets to ensure the brand is well understood and embedded in all campaigns, communications and activities.

Reporting into the Head of Brand, the role collaborates with the Global Campaign Managers, Regional Marketing Managers and the PR, Social and Content team to deliver day-to-day marketing activities for campaign development and implementation ensuring the Tourism Australia brand is delivered consistently across all customer touch points including industry partner programs.

About us

Our values are the start of our cultural story. They determine who we are today and who we will be tomorrow. We bring our values to life through the way we behave every day. Our values are:

• We think big and without borders… We have a proud history of doing innovative and ground-breaking work. And we’re not done yet.


• We make each other better… We’re one team. We value diversity and listen to all opinions before aligning on the best way forward, but robust discussion makes our work stronger.


• We do the right thing… We are respectful of communities, cultures, and the earth we all inhabit, and take our responsibility to care for all three seriously.


• We only do work that makes a difference… There’s so much we can do, and want to do, but we focus on the things that will add the most value to our industry.


• We’re obsessed with telling the Australian story… We’re passionate about Australia, her land, nature, people, and culture. And We’re proud of our role in sharing her story with the world.

Tourism Australia is an Equal Opportunity Employer dedicated to providing an inclusive workplace where everyone feels a sense of belonging and connection including those with disabilities. We embrace individuals with diverse backgrounds, perspectives and experiences.

Let’s talk about you

At Tourism Australia, we believe that creating a strong, healthy, and positive culture, is the secret to making extraordinary things happen.

What will set you apart from the crowd and ensure your success in the role? To succeed in this role, your profile will demonstrate the following:

• Ability to implement brand marketing strategies


• Prior support with strategic leadership, insights and understanding to key stakeholders


• Prior support in brand campaign development and implementation

To be considered for this role you will have tertiary qualifications in marketing, communications, tourism or another related field supported by a minimum of 5+ years' experience in multi-channel brand or marketing. This knowledge coupled with your ability to build and maintain strong links and mutual relationships with key stakeholders including local TA markets and TA’s global marketing team will be key to your success.

If this sounds like you and you are ready to make a significant contribution to Tourism Australia’s operations please apply online.

Your application must include a CV and cover letter addressing the role requirements. You will also be required to complete some initial pre-screening questions.  Please contact [email protected] if you have any questions.

Applications close Friday, 27 June 2025.