Marketing Specialist

Who are we?

Founded in 1993, Localsearch takes pride in being one of Australia’s largest digital marketing providers, offering support to over 300,000 local businesses nationwide. Our expansive Sales Team and dedicated Head Office staff extend our reach to assist clients wherever they are. At Localsearch, we encourage an environment of collaboration, trust, and inspiration to ensure our customers are accessing a range of digital tools to support their business in the evolving digital space.

Where are we headed?

Our vision is to be a key support for Aussie businesses providing leading digital solutions throughout Australia. We are committed to advancing our national presence as we embark on our journey of national expansion through 2024. All whilst upholding our core purpose: to provide hassle-free, affordable yet effective digital marketing solutions to help businesses grow.

What will you do?

• Development of key campaigns, marketing activities, and communications to enforce our value proposition.
• Plan and coordinate campaigns across multiple channels for maximum impact
• Share insights on effective content creation and campaign execution
• Collaborate with internal and external creative wizards, using an insight-led approach to craft campaign propositions that hit the bullseye on brand and campaign objectives
• Be involved in email marketing, CRO, landing page creation, and all other marketing initiatives
• Create high-quality and compelling content for various channels, including email marketing, social media, website assets, and more.
• Collaborate with the rest of the marketing team to implement our brand's identity, values, and messaging.
• Act as a brand custodian, overseeing the consistent application of brand assets and visual identity across all materials.
• Use customer insights and understand user behaviour to optimise the customer experience and tailor messaging to different audience segments.
• Stay updated on industry trends, competitors, and customer preferences to inform content

Who are you & what will you bring?

• Proficiency in marketing tools and platforms such as CRM systems, email marketing software, and analytics tools.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Experience in crafting content aligned to brand guidelines, with the customer journey front of mind.
• Strong understanding of email marketing, CRO principles, online advertising, and digital marketing strategies.
• Proven track record of developing and executing successful marketing campaigns across multiple channels.
• Previous experience in a marketing role is required, with a focus on content creation and campaign development

Why it’s great to work with us!

• Amazing employee benefits – paid parental leave, free car parking, discounted local gym memberships, in-house café with barista-made coffee, employee referral program, 24/7 access to online retail discounts, tenure & birthday rewards, and that’s just to name a few…
• Great location – we’re directly opposite Robina Town Centre, easily attend to errands, grab a bite, or go shopping, all on your lunch break!
• Culture is important to us – we celebrate success with a company-wide annual conference. We support our staff with recognition programs to show extra appreciation for high performers, those that show great customer service, and for embracing our company values and culture.
• Flexibility – a good work-life balance is vital for engaged employees, which is why we offer flexible working arrangements.
• Stimulating work environment – our colleagues come from all walks of life and bring unique skills and experience to our environment. We love to have fun, connect, and genuinely enjoy coming to work!
• Establish your career – with access to development initiatives such as our internal Mentoring Program and on-the-job training, we can help you forge a meaningful career pathway. We support professional and personal growth and are committed to providing our employees with every opportunity to succeed.
• Wellbeing – we value the health and well-being of our team members, with a well-being program focused on physical, mental, financial, and community initiatives.

APPLY NOW!

At Localsearch we are committed to providing an inclusive workplace and are proud to be an equal opportunity employer. We celebrate, support, and thrive on diversity. We seek to recruit, develop, and retain the most talented people based on merit, competence, and performance. Our goal is to represent, at all job levels, the clients we serve.