Executive display

• Company Type : Agency
• Role : Performance Marketing Executive
• Channels : Google, Bing, Shopping, Display
• Number of Clients to work on 4
• Salary : 65K - 75K Package (Including Super)

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Why work with this company

• Flexible working arrangement - 3 days office + 2 days home.
• Office 100m from Public Transport, lots of cafes & restaurants.
• Dedicated Budget allocated for your Learning & development
• Wellness program for your Mental & physical health.
• Access to regular industry events & industry training programs.
• Work with Tier-1 Clients across Australia
• Clear & Set pathway to promotion to a Senior Manager position
• Get Exposure to Social & Programmatic channels.

What you'll be doing

• Work with the SEM manager to develop paid search strategies aligned with clients' marketing goals, target audience, and budget constraints; Conduct keyword research and competitor analysis to identify opportunities and trends.
• Create and set up paid search campaigns on platforms like Google Ads, Bing Ads, or other search engine advertising platforms.
• Continuously monitor and adjust keyword bids, match types, and negative keywords to optimize performance and ensure the right keywords are triggering ads.
• Monitor campaign budgets and allocate funds effectively to ensure clients get the most value from their advertising spend.
• Analyze campaign performance metrics such as impressions, clicks, conversions, cost per conversion, and ROI. Prepare regular performance reports for clients, highlighting key insights and recommendations.
• Act as the secondary point of contact between the agency and clients, providing updates on campaign performance, discussing strategies, and addressing any concerns.

What we are looking for

• 1-2+ years experience working in a digital marketing agency working on SEM campaigns.
• Deep understanding of paid search platforms , such as Google Ads and Bing Ads. Familiarity with their interfaces, campaign settings, keyword management, ad formats, and bidding strategies is essential.
• Strong keyword research skills to identify relevant and high-performing keywords that align with client's goals and target audiences.
• Being adept at managing advertising budgets efficiently to maximize ROI and ensure clients get the best possible results.
• The ability to a nalyze competitors ' paid search strategies and derive insights to inform your own campaigns is valuable.
• Strong analytical skills for interpreting campaign data, identifying trends, spotting opportunities, and making data-driven decisions to optimize campaigns effectively.

Yugal Bhatia ( Yoogle )