Coordinator, Student Communications

About the position

This position sits within the Student Experience and Employability, Student Communications team. The team oversees the digital experience of students and works closely with departments across the University to support the delivery of high-quality user experience and communications.

The Student Communications team is responsible for the development, maintenance and provision of:

• Bespoke and bulk direct student communications.
• High quality information resources via a variety of communication channels.
• Support and advice to departments about communications to students.

The team utilises a variety of communication channels, including:

• Email
• CRM (Standard Text and FAQs)
• Direct SMS
• Social media
• Chatbot

The Student Communications team provides advice about student communications and digital experience to areas across the University. Duties for this position include:

• Plan and edit written communications, for distribution via web and digital channels, that are informative, accessible and focused on the student experience.
• Build, test, and publish web content including web pages and email communications.
• Maintain and review CMS content (web and Intranet) on a rolling basis.
• Create engaging digital content for social media, web and digital channels that:
  • Aligns with core principles of writing for the web (e.g. being concise, well-structured and accessible, using plain English).
  • Is optimised for readability.
  • Tailors content to suit the delivery channel and meet the information needs of specific audiences.
  • Is accurate and aligned to internal and external policies and procedures.
• Maintenance of the University’s student facing chatbot, including:
  • Macro Conflict resolution
  • Leveraging data to generate insights to continually improve the operation of the chatbot (including liaison with subject matter experts)
  • Ongoing maintenance of source materials accessed by the chatbot to ensure quality control
  • Maintaining relevant training materials (manuals, processes etc)
  • Revising and creating dialogue flows.

To be successful, you will have:

• A degree with subsequent relevant experience, or an equivalent combination of relevant knowledge, training and/or experience.
• Proven experience with web content management systems (CMS) (Squiz Matrix preferred), Electronic Direct Mail (EDM) systems (including Adobe Campaign and Campaign Monitor) and digital production tools and software (such as Adobe Creative Suite). Ability to troubleshoot HTML and CSS issues.
• Experience in producing content within brand guidelines, including copywriting and communication development and management across a range of channels including web, social media and email.
• Demonstrated expertise in creating and editing content for web and digital channels. Excellent proofreading skills and attention to detail.
• Demonstrated experience managing the activities of self, including the ability to set priorities and monitor workflows within own area of responsibility.

Please refer to the Position Description for other duties, skills and experience required for this position.

Benefits:

• 17% employer contributed superannuation
• On site childcare facilities
• Flexible work arrangements
• Discounts for staff and their family members to study a range of La Trobe courses

How to apply

Closing date: By 11:55pm, Thursday the 25 th of April 2024

Position Enquiries: Melia Donk

HR/Recruitment Enquiries: Madeleine Parker

Position Description below:

Only candidates with Full Working Rights in Australia may apply for this position.

Please submit an online application ONLY and include the following documents:

• Cover letter, outlining your suitability for the position based on information outlined in the PD; and
• An up to date resume

Why La Trobe:

• Develop your career at an innovative, global university where you’ll collaborate with community and industry to create impact.
• Enjoy working on our inspiring and stunning campuses – the perfect hub for industry, students and academics
• Help transform the lives of students, partners and communities now and in future

All La Trobe University employees are bound by the Working with Children Act 2005. If you are successful, you will be required to hold a valid Victorian Employee Working with Children Check prior to commencement.