Lead digital marketing

• A workplace of positive people and ideas
• Purpose led organisation, driving positive change in the city
• Full Time, permanent role starting at $127,346 + 11% super

About the Opportunity

As part of the Adelaide Economic Development Agency (AEDA), the Lead, Digital Marketing will lead the strategic direction, implementation and reporting of digital marketing initiatives and activities across AEDA.

Some of the day-to-day things you’ll see yourself doing include:

• Contributing to the development of the marketing strategy ensuring approach to digital is incorporated.
• Collaborating with a specialist project partner in the development of on-site and mobile digital solutions for the new Experience Adelaide Visitor Centre
• Collaborating agencies who support the internal team across development, Social Media, and Search
• Leading, developing and managing external customer-facing “Experience Adelaide” and corporate AEDA digital assets with the aim of achieving growth, improved segmentation, measurement and automation – websites, social media, and email marketing.
• Keeping abreast of other initiatives across AEDA and CoA, and looking for opportunities to collaborate across other areas, to ensure the effective delivery of AEDA strategies and initiatives.

About You

To be successful in this role you will have:

• Broad understanding of business needs across multiple industry sectors.
• Strong data driven thinking, analytical skills, comprehensive experience with digital technologies and up to date with latest trends and best practices in digital marketing and measurement.
• Ability to communicate with and assist people in order to manage work and resources across a range of projects, and in a manner that supports professional development
• Ability to plan and organise competing work demands, to operate efficiently under pressure and to produce timely, high quality responses.
• Demonstrated ability to understand and manage budgets and reporting principles in accordance with corporate objectives and strategic direction.
• Knowledge and experience in destination marketing.
• Ability to build positive relationships and consult, negotiate and communicate with all levels of management, staff, government agencies, stakeholders and the community, both verbally and in writing.

About Us

Located in the geographic heart of Kaurna Country, the City of Adelaide celebrates its cultural heritage, unique natural surrounds and structures its footprint in a way that allows it to adapt to the changing needs of the community and a dynamic global landscape. Our focus is on our community’s wellbeing and quality of life - investing in city improvements and on future planning, so we continue to design a liveable city where future generations can continue to live authentic and meaningful lives. This is an exciting opportunity to join our team and be a bigger part of our amazing city!

The role of Adelaide Economic Development Agency (AEDA), a City of Adelaide (CoA) subsidiary, is to accelerate economic growth in the CoA by attracting investment and supporting businesses, growing the visitor economy, supporting residential growth, growing an annual events calendar and marketing the city as a whole.

At the City of Adelaide, we thrive in an environment that is welcoming, inclusive and safe, and celebrates difference. We value and embrace our diverse perspectives and recognise the value diversity has in fuelling innovation and enabling brilliant experiences for our diverse community.

For Further Enquiries & How to Apply

All enquiries regarding this position will remain private and confidential and can be directed to Michael Rossi on 8203 7814.

Please submit a Resume and a Cover Letter expressing the skills, experience and qualities you can bring to this position addressed to Michael Rossi, Executive Manager, Marketing.

Please review the position description prior to submitting an application by following the prompts to apply.

For more information about what it’s like to work for the City of Adelaide, including the benefits, please visit

Applications close at 11.59pm, 30 May 2024.

Please be advised this is a full-time, permanent opportunity with a starting salary at the Level 8 Classification commencing at $127,346 + 11% superannuation.

We encourage Aboriginal and Torres Strait Islander People, and people living with disability to apply.

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process and supportive workplace. If you require assistance with our recruitment process, you are more than welcome to connect with our People Services team on or . Please note, applications received via this email will not be considered.