Marketing Executive

Reporting into the Performance Marketing Manager, this role involves leading and managing marketing campaigns, collaborating with cross-functional teams, monitoring performance metrics, and conducting data analysis and market research to drive revenue growth and identify product-market opportunities.

Client Details

The company is a leading technology platform that provides a wide range of travel and lifestyle services to users. It offers a comprehensive suite of products, including flight and hotel bookings, activities, and other travel-related services, all accessible through its user-friendly app and website. With a focus on innovation and customer satisfaction, the company aims to simplify travel experiences and empower users to explore the world with ease.

Description

Job Responsibilities:

Campaign Development & Management

• Spearhead marketing campaigns, ensuring they align with clear objectives and yield measurable results.
• Strategise and implement campaigns by analysing target demographics, channel strategies, customer journeys, and performance metrics.
• Provide leadership and insights into crafting brand messaging that resonates with the target market.

Product & Cross-Functional Collaboration

• Collaborate closely with the product team, leveraging customer insights to shape product development and identify ideal market fits.
• Engage with various teams including Creative, Brand, Platform, Pricing, Growth Marketing, Supply, Data, and Product to optimise revenue margins and foster sustainable growth.

Performance Monitoring & Optimisation

• Monitor conversion funnels across different touch points and track key business and marketing metrics.
• Gather and assess data related to customer acquisition, pricing strategies, and promotional effectiveness to refine tactics.

Data Analysis & Market Research

• Conduct thorough competitive analysis to identify opportunities within the market landscape.
• Analyse market trends, consumer behaviour, and competitor activities to uncover potential product market opportunities.
• Evaluate the effectiveness of pricing and promotional strategies by examining acquisition data across multiple channels.

Profile

The successful candidate will possess:

• Proficiency in marketing campaign development and management, including setting objectives, choosing channels, crafting messaging, and evaluating outcomes.
• In-depth understanding of target audience segmentation, mapping customer journeys, and identifying effective marketing channels.
• Strong communication and collaboration abilities, adept at working with diverse teams.
• Advanced analytical skills, with a track record in data analysis and interpretation such as market research and assessing customer acquisition and pricing effectiveness.
• Capability to work autonomously while coordinating with various stakeholders.
• Aptitude for recognising and assessing market trends, competitor actions, and product-market opportunities.
• Mastery of marketing automation and analytics tools like Google Analytics, Tableau, and marketing automation platforms.
• Exceptional written and verbal communication skills, capable of creating compelling messaging tailored to different audiences.

Job Offer

• Hybrid Working Model
• We Work right in the CBD
• Motivated Team
• Global Business
• Growth Opportunities

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Victoria Luxton on .