Marketing Executive

Kicks Entertainment

Kicks is a small team of music event professionals with a passion for creating unique and exciting live events and experiences. Kicks is responsible for creating and delivering Spilt Milk, Australia’s largest single day music festival, as well as bespoke past events like Fisher’s Aus Tour in 2022. This is a great time to join Kicks as we continue to expand our stable of festivals, developing new touring and bespoke events within our portfolio in 2024 and beyond.

• kicksentertainment.com.au
• spilt-milk.com.au
• harvestrock.com

What we can offer:

• $85,000 - $88,000 PA + super
• Role available for immediate start
• 12 month contract
• Flexible work conditions
• The chance to create unforgettable event experiences

Role description

Reporting to the General Manager – Marketing & Product, the Marketing Executive will implement all marketing campaign activity for Kicks’ portfolio of music festivals, in line with the strategy for 2024. The Marketing Executive will, at selected key times, have the support of the whole Marketing, Brand & Product team.

The Marketing Executive will:

• Implement innovative and creative marketing campaigns for Kicks’ music festival portfolio, in line with the marketing strategy for each event
• Deliver the content of digital marketing campaigns ensuring the campaigns are relevant, targeted, and written in the relevant brand’s tone of voice.
• Contribute to all content deliverables of the marketing campaign to ensure key milestones are delivered to deadline and to budget
• Manage the production of all campaign assets to deadline, working closely with the Brand & Artist Manager, and creative agencies to ensure our timelines are met.
• Manage festival inboxes to liaise with event customers, ensuring their questions are answered in a helpful and timely manner
• Build, write and send eDM campaigns, with the support of a Marketing Coordinator and input from the Brand & Artist Manager
• Contribute to onsite event communications across email, web and app, with input from the Brand & Artist Manager, and Marketing & Communications Manager
• Write the event website content - ensuring it is correct, and is optimised for SEO and analytics
• Assess and identify areas for improvement in customer journey from first brand awareness through to engagement with event marketing, ticket purchase, interaction in comms, event attendance and through to post event experience.
• Monitor and track competitor and market activities.

You will bring;

• Excellent analytical & reporting skills, experienced in using data to inform marketing decisions
• Good level of digital & social media marketing skills, include experience with Google AdWords, Google Analytics and Meta Ads Manager
• Is excited by innovation in the marketing landscape and creating ways to implement new ways of doing things
• Excellent attention to detail
• Exceptional oral and written communication
• Ability to work under pressure and maintain a high standard of work
• A passion for working in the music and events industry and an understanding of the unique hours required around events launches and delivery
• Basic graphic design and/or video editing skills a plus

Experience

• Tertiary qualifications in Marketing, Communications or Publicity a preference

• 3+ years marketing experience and with a strong understanding of digital
• Good marketing experience covering the full breadth of the marketing mix including social advertising, digital marketing, publicity, CRM and promotions
• Experience using email service providers like Mailchimp, Braze, Klaviyo or similar
• Experience using website CMS platforms like Wordpress
• Knowledge of the Adobe creative suite
• Events or music industry experience a plus, however not mandatory