Field marketing specialist contract

About Us

Sophos is a worldwide leader and innovator of advanced cybersecurity solutions, including Managed Detection and Response (MDR) and incident response services and a broad portfolio of endpoint, network, email, and cloud security technologies that help organizations defeat cyberattacks. As one of the largest pure-play cybersecurity providers, Sophos defends more than 500,000 organizations and more than 100 million users globally from active adversaries, ransomware, phishing, malware, and more. Sophos' services and products connect through its cloud-based Sophos Central management console and are powered by Sophos X-Ops, the company's cross-domain threat intelligence unit. Sophos X-Ops intelligence optimizes the entire Sophos Adaptive Cybersecurity Ecosystem, which includes a centralized data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity and information technology vendors. Sophos provides cybersecurity-as-a-service to organizations needing fully managed, turnkey security solutions. Customers can also manage their cybersecurity directly with Sophos' security operations platform or use a hybrid approach by supplementing their in-house teams with Sophos' services, including threat hunting and remediation. Sophos sells through reseller partners and managed service providers (MSPs) worldwide. Sophos is headquartered in Oxford, U.K. More information is available at 

Role Summary

This is a mission-critical and hands-on role focusing on the exceptional execution of Channel through marketing (MDF) and End User marketing programs, campaigns, and tactics across the ANZ market.This role is best suited to an enthusiastic marketer with a passion for fast-paced environments and a desire to build a technology marketing career in a dynamic and varied setting.

Working as part of the Asia Pacific Marketing team, completely focused on the Australian and New Zealand markets, the role is responsible for executing marketing programs and activities that will engage our audience and grow the Sophos business. This includes supporting all aspects of campaign execution, from scheduling webinars, eDMs, trade shows, sponsorships, and communications, to measuring and reporting success. The Marketing team works closely with the sales team to ensure a cohesive approach to delivering the goals for the region.

Key to this role is the ability to work closely with sales and technical teams to ensure strong alignment on execution and end-to-end partnership, facilitating an environment that enables consistent teamwork and program success, along with ensuring an optimal Channel marketing program to and through partners.

The successful candidate will likely have a demonstrable passion for channel marketing, demand generation, and marketing processes. They should be highly motivated to learn new skills within a results-driven environment. Combine this with a strong teaming approach and a determination to succeed, and you'll be the person to make the most of this great opportunity.

What You Will Do

• Execute Regional Demand Generation Campaigns: Implement the APJ & Global Integrated demand generation campaigns across ANZ, ensuring consistency and efficiency. Adapt global materials for local execution, including variations in GTM execution, message, and timing.
• Coordinate Regional Activities: Execute planned activities to meet regional business needs, ensuring effective collaboration and communication with field sales leadership and marketing teams.
• Collaborate with Regional Teams: Work closely with the regional Digital Lead, PR Lead, and SDR Manager to ensure consistency and seamless execution of activities.
• Performance Reporting and Optimization: Regularly report and review campaign performance with key stakeholders.
• Execute Go-To-Market Tactics: Execute all determined and agreed-upon elements of Go-To-Market tactics across ANZ, including sponsorships, trade shows, and other activities.
• Campaign Execution: Work closely with the marketing operations team to handle all executional elements of campaigns and activities.

Regional New Logo, Channel & Go To Market ActivitiesExecute Channel Communications and Programs: Work with Channel and Country Leads to deliver effective communications 'to channel.'Optimize the MDF Channel Through Activities: Work with key partners to help them execute campaigns and activities as selected, approved, and planned from the MDF Menu.Localize Partner Programs: Adapt and implement programs to support partner recruitment, onboarding, and transactions using various communication strategies, including direct marketing, events, telemarketing, social media, and advertising.Event Execution: Be responsible for the execution of some events in ANZ, including virtual and in-person events.Webinar Program Management: Work as part of the team to execute a strong quarterly webinar program for both end-user and partner audiences, ensuring relevance across ANZ.Manage Partner Incentive Programs: Administer and execute localized promotions related to the Partner Incentive (Sophos Rewards) program, including quarterly local SPIFFs.Annual Marketing Plan Execution: Implement and manage the annual marketing plan, ensuring activities are on time, within budget, and deliver ROI.

Reporting

Performance Reporting: Utilize tools such as SFDC and Power BI to generate weekly, monthly, and quarterly performance reports on marketing activities.Provide Regular Reports: Deliver regular performance reports with recommendations for improvement.Identify Key Metrics: Work with marketing operations to identify and deliver key metrics that support the business.

What You Will Bring

• Degree-level education or equivalent
• Experience in marketing B2B solutions through both direct and indirect channels within the IT sector
• Proven track record in implementing vendor partner programs
• Experience in organizing events, including seminars, conferences, and training courses
• Strong project management skills
• Exceptional time management skills
• Ability to travel freely to visit partners, agencies, and suppliers, and to organize events
• Excellent written communication skills

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Ready to Join Us?

At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a . We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back - we encourage you to apply.

What's Great About Sophos?

• Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. Please refer to the location details in our job postings for further information.
• Our people - we innovate and create, all of which are accompanied by a great sense of fun and team spirit
• Employee-led diversity and inclusion networks that build community and provide education and advocacy
• Annual charity and fundraising initiatives and volunteer days for employees to support local communities
• Global employee sustainability initiatives to reduce our environmental footprint
• Global fitness and trivia competitions to keep our bodies and minds sharp
• Global wellbeing days for employees to relax and recharge
• Monthly wellbeing webinars and training to support employee health and wellbeing

Our Commitment To You

We're proud of the diverse and inclusive environment we have at Sophos, and we're committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.

Data Protection

If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. If you have any questions about Sophos' data protection practices, please contact .