Marketing Manager - Partnerships and Community Events

Reviewing on a first in basis

We live and breathe startups, scale-ups and venture capital — it’s literally all we do.

LUNA is Australia’s leading consultancy for startups and scaling businesses, built with the future in mind.

We deliver cutting-edge solutions across legal, accounting, tax and startup education to improve our clients’ chances of success. Through consolidating these functions under one roof, we provide cross-functional support to create the critical foundations required for any thriving startup, scale-up, or Venture Capital firm looking to do things a little differently.

Over the last five years, we've ridden the waves of growth and success, but hey, who says the thrill should end here? We are looking for our next ambitious LUNAcorn who is ready to contribute to the next chapter of LUNA’s story. So, if you've ready to join a team with big impact, saddle up and let's turn our dreams into LUNA-reality!

YOUR ROLE AT LUNA

We are looking for a Marketing Manager whose role is designed to elevate LUNA’s visibility in the Startup and Venture Capital ecosystem, making it the go-to service provider for the industry, with a key focus on Digital Marketing, Partnerships, Community and Events.

In this position you will be responsible for driving effective marketing initiatives including owning digital assets and campaigns, partnerships that are mutually beneficial, and being the community and event champion. You will also assist in building the LUNA brand through awareness and engagement, by uplifting market presence. Additionally, you will manage LUNA activations and events.

This role is pivotal in forging strategic partnerships, nurturing and sourcing key relationships with stakeholders, and building a vibrant community around our brand.

Here’s a closer look at this exciting role:

Partnership Development:

• Identify, manage and develop strategic partnerships with like-minded brands, organisations, and influencers in the startup and VC ecosystem.
• Negotiate partnership agreements and contracts to ensure mutually beneficial terms.
• Collaborate with cross-functional teams to execute partnership initiatives effectively - including design, copy and all elements.
• Cultivate relationships with potential partners through effective communication and networking.
• Leverage partnerships to amplify our reach and new business pipeline development

Community Engagement:

• Develop and implement strategies to engage and grow our community across various platforms, including digital, social, forums, and events.
• Foster meaningful interactions with community and ecosystem members to build loyalty and advocacy.
• Monitor community feedback and sentiments, and provide timely responses and support.
• Manage online communities (Slack, Meetup and social channels) and support broader LUNA involvement in these communities to strengthen brand depth and reach.

Content Creation and Promotion:

• Create compelling marketing materials to support partnership initiatives, activations and events. Design, invites, copywriting and amplification through omnichannel
• Manage promotional activities and campaigns to drive awareness and engagement within the community.

Digital Marketing Management:

• Manage and optimise digital marketing tools and platforms such as website, Google Analytics, Google Ads, SEO initiatives, social media management - Meta/LinkedIn, email marketing and content management.

Brand Activations | Event Planning and Management:

• Manage, organise and execute events, both online and offline, to drive connection with community and key partners.
• Manage event logistics, including venue selection, budgeting, and coordination of speakers and sponsors and campaign assets for go live.
• Evaluate event success and provide insights for future improvements.

Analytics and Reporting:

• Track and analyse key performance metrics related to partnership initiatives and community building / engagement.
• Prepare regular reports to stakeholders, highlighting successes, challenges, and opportunities for growth.
• Use key insights to optimise strategies and improve overall performance for marketing objectives.

Relationship Management:

• Maintain strong relationships with existing partners, ensuring ongoing collaboration and satisfaction.
• Act as the main point of contact for partner inquiries, requests, and feedback, and address any issues or concerns promptly.
• Regularly communicate with internal stakeholders to align partnership and community initiatives with broader marketing and business goals.
• Represent Luna professionally in external events, and conferences related to partnerships and community engagement.

Innovation and Growth:

• Continuously seek opportunities to innovate and improve partnership and community engagement strategies.
• Proactively explore new partnership opportunities, emerging platforms, and trends to expand our reach and impact.
• Identify and pursue opportunities for growth and expansion within the existing community and partner ecosystem.
• Collaborate with the leadership team to develop long-term strategic plans for partnership and community development.

THE SKILLS YOU BRING

You should apply if you:

• Proven experience in partnerships, community, events management and planning.
• At least 4-5+ years experience in a similar role and function.
• Proficiency in digital marketing tools and platforms, Website updates, Google Analytics, SEO, Canva, Video Editing, Humantix + more.
• Startup and VC ecosystem expert, with industry experience.
• Excellent written and verbal communication, with strong interpersonal and relationship-building skills.
• Be an ambassador for LUNA in the ecosystem.
• Are based in Melbourne
• Are eligible to work in Australia.

It would be an added bonus if you have any of the following in your toolkit:

• Existing ecosystem expert or deep supporter.
• Design and copywriting skills.
• Bonus points for Digital Marketing skills across Websites, Google Ads, SEO, Meta, Canva, MailChimp.

WHY LUNA?

Our team does their best work with us, so we do our best by them. Here’s a look at a few of our benefits:

• We know that in order to do your best work, you need time away from work to recharge. Each LUNAcorn is entitled to 5 extra days of leave per calendar year so that you can treat yo’self to a few long weekends AND 5 extra days per calendar year for MMMH (Menstruation, Menopause, Mental Health).
• We encourage LUNAcorns to be entrepreneurs in their own life, which is why we allow our team to work from ANYWHERE for up to 3 months. This means you could be dialing in from a tropical beach, a snow-capped mountain, or the middle of Australia! LUNA allows you to travel and work, and get the best of both worlds.
• We’re committed to supporting budding families, so we offer all LUNA parents 14 extra weeks of fully paid leave on top of the standard government program.
• Team-bonding is our happy place, so we make sure to connect on a regular basis. You can hang with your homies at our LUNA-tastic team events: Catered Lunch every Monday, Two Annual Company-wide events in one of our Hub cities.

Like what you’ve been reading? Then APPLY today! We would love to hear from you (yes, you!) so that we can build together. Applications are reviewed on a first-in basis.

At LUNA, we value ourselves as an equal opportunity team. All applicants will be considered regardless of their race, gender, sexual orientation, national origin, disability status or identification as Aboriginal or Torres Strait Islander. People of all backgrounds are strongly encouraged to apply!