Senior digital marketing specialist

One of our cultural mindsets is authentic dialogue and authenticity; Bring your authentic self to work at Engineers Australia! We offer meaningful, purpose-driven work. Our people work to support the engineering profession that shapes the very world we live in. With more than 116,000 members, Engineers Australia is the voice of the profession, and we need you to help us drive mutual value for our members and industry partners. About The Role Reporting to the head of Marketing , the Senior Digital Marketing Specialist is primarily responsible for developing and deploying end-to-end digital marketing strategies that produce results within set budgets. Location Preferred locations for this role are Melbourne or Canberra. In This Role You Will

• Develop and execute the digital marketing strategy for the Acquisition Marketing team and lead digital marketing strategy for marketing teams.
• Drive Engineers Australia’s overall digital marketing strategy by fostering a culture of collaboration with Campaign Specialists
• Empower and upskill Campaign Specialists to develop and deploy their own digital marketing campaigns
• Lead the implementation of integrations to further optimise digital marketing opportunities for the wider marketing team
• Manage campaign budgets and reconcile spend on marketing platforms
• Manage SEM for the organisation through Google suite products for a range of websites
• Manage access and generate meaningful data and reports from Google Analytics for a range of websites.
• Develop meaningful digital marketing campaign reports and benchmarks
• Support the development, implementation and management of Engineers Australia’s overall social media strategy and KPI’s
• Collaborate regularly with the Community and Social Engagement Manager regarding organic social media and marketing activity

Here’s What We’re Looking For

• You have a minimum of 4 years’ demonstrated experience as a social media/digital marketing specialist or similar role
• You have tertiary qualifications in marketing or communications (preferred)
• You have excellent digital marketing knowledge of Facebook/Instagram, LinkedIn, Twitter, Google Ads and best practice
• You have in depth understanding of SEO, SEM and web traffic metrics and conversion tracking
• You understand principles of digital marketing and the need to adhere to a code of ethics and privacy laws when acting as the voice of the organisation
• You are familiar with web design and publishing
• You possess excellent copy writing skills, attention to details and communication skills
• You have the ability to think critically and bring innovative solutions to marketing challenges

People Are At The Heart Of What We Do And Why We Do It. Here’s How We Look After Our People

• Enjoy competitive remuneration and salary packaging that recognises your expertise and contributions
• Generous paid leave options including 15 days of Personal Leave and 3 days of Life Leave
• Achieve a healthy work-life balance with hybrid working and a 35-hour week, ensuring your personal well-being complements your professional fulfillment
• Unlock career growth prospects, as we invest in you and provide avenues for advancement in EA.
• A diverse, inclusive, and supportive team culture that supports you to lead and achieve.

Ready to apply? Click ‘Apply Now’ to submit your cover letter and resume by 21 June 2024. Please note that this position is subject to both a National Police Check and Reference Check. Successful candidates will be required to undergo these checks as part of the recruitment process. The outcomes will be considered in accordance with the requirements of the position, and Engineers Australia' s policies. Diversity, Inclusion And Your Privacy Engineers Australia embraces diversity, inclusion and belonging and are committed to building a team that represents the communities that we live in and creating a safe inclusive environment for our people. We are a flexible workplace, please talk to us about your flexible working needs during our recruitment process. Our commitment to inclusivity means that we will work with you to ensure that your experience with us is accessible and welcoming. If you need any reasonable accommodation to fully participate in the job application, interview process, or to perform essential functions of the role, please know that we are here to support you. Please feel free to reach out to our People Team at , our dedicated point of contact for all accommodation-related matters. We welcome applications from everyone, including people with disabilities, mature age and young job seekers, members of the LGBTI+ community, Aboriginal and Torres Strait Islander people and other culturally diverse backgrounds. At Engineers Australia, we believe that diversity and inclusion are essential for our success. We look forward to welcoming candidates from all backgrounds and providing necessary support where needed to ensure a level playing field for all applicants. Please visit Engineers Australia’s website to view our Privacy Policy in relation to the collection of candidate information: Thank you for considering a career with us.