SRW Product Manager

About Us:

At Access Corporate Group, we're equipped with a holistic approach to brand development, marketing, and distribution. We connect ten million consumers around the globe to a carefully curated selection of premium beauty, wellness, and lifestyle brands. In just five years, we have transformed from distributing six partner brands to connecting with over 25 acquired and invested brands, while also serving as the distribution partner for 80 brands in 56 global markets. We're a company that moves fast, and our impact is tangible.

Responsibilities

We are seeking a dedicated product manager to join one of our brands, SRW (Science Research Wellness). While this role is based in Sydney, SRW Laboratories is a New Zealand science led brand that partners with leading global scientists to develop science-backed health supplements, for optimal cellular health.

• Act as the key point of contact between internal brand team and various departments within the organisation
• Engage in New Product Development (NPD) and brand building initiatives, strategy projects, monitoring performance metrics such as sales, market share and competitive analysis and budget management.
• Support the development of brand strategy and activation plans
• Drive the commercialisation process for new product concepts, including market and competitor research, business case development, crafting product positioning and unique selling prepositions (USPs) and more
• Manage and champion brand assets including copywriting, content generation, digital and social media marketing.
• Track and monitor performance of brand and products
• Foster strong relationships with internal and external stakeholders, and execute commercial plans
• Collaborate cross-functionally with NPD Technical, Marketing, Supply Chain, Logistics and China Sales teams
• Track and evaluate brand performance indicators such as sales volumes, market share trends and competitor activities
• Assist in developing communication strategies and campaign optimization, and generate post-analysis reports

Requirements

• Bachelor’s degree in marketing, commerce, business, or a related field of study
• Minimum of 7 years of experience in brand management, data analysis and marketing-related fields in a corporate or agency setting
• Proficient in both English and Mandarin
• Knowledge in life science/ nutrition or related field, technical acumen and understanding of ingredients are advantageous.
• Demonstrate a proactive, results-driven attitude with a focus on execution
• Strong business acumen and a good understanding of aesthetics, copywriting, and content generation

• Experience working in FMCG, nutrition, pharmaceutical roles
• Possess an open and positive mindset with an embrace of change