Media Strategy Roles
Trading under Publicis Media Australia
Location: Sydney or Melbourne or
Brisbane
Associate Strategy Manager
& Strategy Manager (Also known as Associate Strategy/Planning Manager or
Strategy & Planning Manager or Associate Communications Planner
This role is focused on
assisting the Strategy Directors on providing the overall strategic direction for
your clients.
Key Responsibilities:
- Build strong working
relationships with client, media and creative partners & Internal stakeholders
- Apply a deep understanding
of the consumer in response to all briefs
- Translate consumer
understanding into actionable, fact-based strategies
- Translate strategies to channel
- Deliver innovative and
proactive solutions in problem solving
- Create the vision and
strategy and then inspire others to work towards it
- Deliver excellence in
execution
- Contribution to the
company e.g. pitches, company meetings
- Have a keen understanding
of latest media and marketing trends, technology, and consumer
Experience
required: Minimum of 3 years industry experience, most recently in a similar
position. Proven business acumen in medium to large agency.
Possess
an expert understanding of consumer psychology, behavioural economics,
macro-economic influences, trends and current marketing science thinking and an
exceptional ability to make this actionable.
Salary
- $80k-$100k package
Associate Strategy Director
(Also known as Associate Strategy & Planning Director or Associate
Communications Planner)
The Associate Strategy Director, alongside the
Strategy Director, is responsible for their teams work and output. They are
responsible for ensuring work is always consumer-centric, holistic, insight-led
and clearly focussed on actionable and measurable outcomes for clients.
Key Responsibilities:
- Ensure
media strategy recommendations deliver on the clients brief via clear and
innovative media recommendations.
- Ensure
planning recommendations deliver on communications strategy and
demonstrates planning theory and rigour.
- Applies
historical campaign learnings to define future strategic approaches.
- Utilises
segmentation analysis to define and prioritise consumer target
audiences.
- Ensures
a thorough understanding of clients’ business and clients’ internal
pressures and reflect this in client correspondence.
- Interrogates
competitive and audience data to assist in the development of a media
strategy.
- Collaborates
with external agency partners on creative solutions.
- Pro-actively
manages the development of media initiatives which satisfy client
objectives within the given timeframes.
- Constantly
strives to demonstrate ways to help clients achieve their business
objectives, even if they’re not directly related to a current brief.
- Independently
runs client and agency brainstorming sessions
Experience required: Minimum
4 years industry experience, most recently in a similar position. Proven business acumen in medium to large
agency. Possess an expert understanding of consumer psychology, behavioural
economics, macro-economic influences, trends and current marketing science thinking
and an exceptional ability to make this actionable.
Salary
- $100k-$120k package
Strategy Director (Also known
as Strategy/Planning Director or Communications Director)
The
Strategy Director manages a portfolio of business within the Spark Foundry
client roster. They should demonstrate leadership and inspire their team as
well as client teams to deliver famously effective ideas which helps our
clients grow
Key
Responsibilities:
- Responsible for
the strategic output on every element of their clients business and is
relentless in ensuring it meets the highest possible standards. They
will work closely with the Client/Account Director’s, to ensure that the
product delivered to clients is truly integrated and best in class.
- Participates in,
embraces and lead training forums for their team and where applicable the
common good of the agency.
- Develops
long-term, mutually beneficial relationships with all clients and should
own the Marketing Manager and indeed in some instances the Marketing
Director level client relationship.
- Works
proactively to identify organic growth opportunities and be seen as a
trusted advisor to senior stakeholders within their clients business.
- Involved in
agency new business where relevant
- Develop best in
class communication strategies that deliver famously effective work.
- Deliver the
insight and rationale to deliver the big leaps of faith clients should be
taking.
- Understand the
difference you need to make for your clients at a business level not just
a communications one and ensure strategic priorities are geared to
business growth.
- Identifies
insights that are compelling, not naturally obvious and genuinely unlock
behaviour change.
- Ensure all media
strategy recommendations deliver on the clients brief via clear and innovative
media recommendations
- Ensures planning
and implementation recommendations deliver on communications strategy and
that they demonstrate planning theory and rigour.
- Proactively
strives to demonstrate ways to help clients achieve their business objectives,
even if they’re not directly related to a current brief
- Applies
historical campaign learnings to define future strategic approaches.
- Utilises
segmentation analysis to define and prioritise consumer target audiences.
- Consistently
demonstrates a thorough understanding of clients’ business and clients’
internal pressures and reflect this in client correspondence.
- Collaborates
with external agency partners on creative solutions.
- Helps manage,
develop and lead more junior members of the team and broader agency
Experience required: Minimum 6 years industry experience, most
recently in a similar position.Proven business acumen in medium to large
agency. Possess an expert understanding of consumer psychology, behavioural
economics, macro-economic influences,
trends and current marketing science thinking and an exceptional ability
to make this actionable.
Salary – over threshold so no need to advertise
·
All of the above
roles require a relevant tertiary qualification or a minimum of 5 years of
relevant experience in lieu of qualification.
·
Roles could also be
available in Sydney, Melbourne, Brisbane
#LI-DNI
Summary of role requirements: - Flexible hours available
- More than 4 years of relevant work experience required for this role
- Working rights required for this role