Acquisition Marketing Specialist

In Australia, Dabble has been operating a licensed sportsbook under the NTRWC since 2021. We're here to deliver extraordinary - with a truly immersive socialised betting experience designed to provide evolutionary entertainment to our punters via genuine interaction and engagement.

We have office hubs in Darwin, Melbourne, Brisbane, Sydney, Adelaide, and Albury. While we support remote-friendly work, we also encourage our people to take advantage of our national network of offices, offering cross-office sponsored flights year-round to promote collaboration and connection.

Our global operations span multiple markets, including our innovative Daily Fantasy Sports app servicing the United States which launched in 2023, and our latest launch into the UK in May 2025!

We are a team of highly driven enthusiasts and we are looking for our next Dabbler to join us as we continue in our journey.

Dabble Culture

• Dress for your day so you can focus on what matters
• Switch up your office, work from home, work from wherever helps you to deliver
• Genuine, like-minded team of visionaries. We welcome ideas big and small!
• Scheduled focus time to encourage deep thought
• Our annual convention, Dabblecon, brings us all together to celebrate our successes and plan continued evolution over the coming year
• Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus
  

Dabble Perks

• A minimum of five weeks of paid annual leave for all Dabblers
• Paid parental leave for both primary and secondary caregiver
• We encourage you to visit our network of offices: sponsored flights available to staff and spouse/immediate family
• Flexibility with working hours to accommodate our cross-country employee base: you are free to manage your own time
• Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and
  more
• Up to 10% annual cash bonus based on Company performance metrics
• Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?

Overview

This is a pivotal role in supporting the Acquisition team’s efforts across advertising, campaign management, and digital administration. Reporting directly to the Acquisition Marketing Manager, this position involves managing and optimising digital advertising campaigns across various self-serve platforms as well as any direct acquisition & brand led partnerships. 

This role will primarily be focused on the US market but may work with the wider global team on other regions when resourcing is required.

This is a great role for you if you have hands-on experience running paid acquisition marketing campaigns and want to progress your experience, owning acquisition across a selection of platforms. This is an agile environment where you will learn a lot quickly, have access to in-depth data to inform your strategies and be well supported by an experienced team.

Primary Location

This role is currently open to all locations within Australia, however candidates based in Melbourne may be preferred. Some infrequent travel will be required in this role.

Responsibilities

Strategy

• Developing and executing the acquisition marketing strategy

• Assisting with the ideation of campaign strategies and creative concepts

• Performing weekly & monthly reporting

• Leading brand media buys throughout peak periods

• Leading AppsFlyer integration and setup for publishers, partners & affiliates

• Continually challenging the way things are done, coming up with approaches and strategies that deliver a competitive edge
  

Activation

• Creating, executing, scaling and maintaining digital acquisition and retargeting campaigns across paid platforms

• Supporting the Social team with the creation, execution, and maintenance of awareness campaigns across paid platforms

• Supporting affiliate tracking setup & integration via AppsFlyer

• Continually optimising and innovating to grow the Dabble community, assessing and testing new channels for acquisition growth

• Briefing and coordinating content producers and designers on the creation of visual assets to be used in ad campaigns

• Performing regular keyword research and adjusting copy to suit new keywords

• Supporting App Store Optimisation (ASO), in collaboration with ASA, to increase downloads of the Dabble app

• Working with the CRM team to best utilise Braze and platform audience segmentation to drive efficient activation & retention

• Supporting improvements to the user path to install and conversion rates from initial touchpoints

• Ensuring creative is compliant, RSG safe & adheres to NSW L&G laws

• Leading first-to-market alpha and beta opportunities when available

• Conducting regular competitor analysis of content and advertising

Testing

• Creating and managing testing programs across digital marketing channels that drive growth and better performance

• Creating an always-on testing schedule that continues to improve the number of FTDs driven by the team

• Ideating and implementing improvements to the customer experience and delivering a landing page testing program that delivers continual conversion rate improvement

To be successful in this role you will need:

• Experience in a similar brand or agency role

• Demonstrated knowledge of Google Ads, Apple Search Ads, Twitter Ads and Facebook Ads platform tools, including reporting functionality

• Experience performing split testing and creating multiple ad variants

• Excellent copywriting skills, particularly strong CTAs and concise headlines

• Experience running App Installs campaigns highly desired

• Ability to multi-task, prioritise and execute tasks in a dynamic (and fun) environment
• A proactive and creative approach, with the ability to challenge the norm to drive results
• Experience with reporting and presenting to internal and external stakeholders
• Sports or wagering industry experience highly regarded but not required

Are you a Dabbler?

A Dabbler’s attitude is paramount, as the right person will be able to learn quickly and adapt to any skill gaps. A Dabbler is always a team player, with a willingness to share with and learn from others. Being a remote-first workplace, collaborative working styles are crucial to empower and grow each individual member (eg we prefer openness via public channels to problem solve or ideate on Slack).

A Dabbler uses their freedom of autonomy to its absolute potential and enjoys contributing to the Dabble community. We hold respect for our peers very highly – there is no such thing as a bad idea. We encourage you to think differently, be brave and strive to always raise the bar. Dabble was born out of thought sharing and should tackle growth in the same way. Dabble embraces empowerment of all people at any level of seniority and experience to ‘own their work’ and ‘talk their book’ wherever they can.

A fulfilling life extends beyond work, and we encourage our employees to prioritise self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.

Remuneration

The advertised salary for this position is $95,000 - $115,000 + Super + Benefits with room to be flexible.