Aftermarket Sales Manager

Summary

As the Aftermarket Sales Manager you will lead and grow aftermarket revenue by developing and coaching a high-performing team of Aftermarket Sales Representatives (ASRs). This leadership role is responsible for delivering sustainable revenue and margin growth, growing our customer base, strengthening customer retention, and embedding best practice sales processes.

Key Responsibilities:

• Lead and deliver territory based aftermarket sales strategies aligned to national strategy and targets
• Drive sustainable revenue, margin growth, new business development and customer retention across the region
• Coach, develop, and lead a high-performing team of Aftermarket Sales Representatives
• Build strong, value-based relationships with key customers and manage escalations and major renewals.
• Champion a culture of consultative and solutions-led sales approach
• Identify growth opportunities, market trends, and customer risks, adjusting strategy as required
• Ensure alignment between aftermarket, new equipment, and rental sales to maximise customer lifecycle value
• Drive disciplined planning, cold call activity, pipeline management, forecasting, and CRM usage.
• Analyse performance and sales data to inform decision-making and resource planning
• Present performance insights to senior leadership and maintain strong commercial governance

Qualifications & Experience

• Proven experience in B2B sales leadership, ideally within industrial, capital equipment, or service-driven environments

• Demonstrated success leading, coaching, and developing high performance aftermarket sales teams
• Strong strategic thinking with the ability to translate strategy into execution
• Experience with CRM platforms, sales analytics, and performance reporting
• High level communication, influencing, and stakeholder management skills
• Strong commercial acumen with analytical and problem-solving capability
• A customer-focused, results-driven, and data-led mindset
• Resilience, accountability, and a commitment to achieving outcomes
• A leadership style that role-models company values and leadership expectations
• A Tertiary qualification in Business or Management is preferred.

What sets us apart?

Crown’s history began when two brothers founded the Company in New Bremen, Ohio (USA) in 1945. Today, the fourth generation of the very same family continues to lead Crown in all of its operations across the globe. Being a family-owned and run business is evidenced by more than 200 employees reaching service milestones in our 20, 25, 30, 35, 40, 45 and 50 year categories in Australia alone, with more than 2,000 employees reaching a 25 year service milestone globally. 

As a Company we want to continue to support our employees to be the best versions of themselves and that’s why, as a Crown employee you get to enjoy:

• A benefits program which gives you access to discounts and cashback from over 400+ retailers nation wide.
• Access to a health and wellbeing platform which supports your Mental, Physical and Financial goals.
• Corporate Rates for Private Health Insurance.
• An inclusive working environment.
• An Employee Assistance Program for confidential counselling with chat, phone and face to face counselling options.

The Company

Crown Equipment is a well-respected global Materials Handling Equipment company which has enjoyed 50 years of success in the Australian market. The Company has operations in all Australian States and territories as well as many regional locations. The Company Brand is well known and respected in the marketplace and is supported by a customer value proposition based on highly skilled staff, quality products, strong service and parts back-up and leading-edge technology.