Alpha-H E-commerce Specialist | Performance & Digital Marketing | New Headcount

About Us

Alpha-H, a proud member of the Vita Green brand portfolio, is a leading beauty brand headquartered in Australia, dedicated to delivering high-quality products and exceptional customer experiences. As we expand our business, we are searching for a dynamic E-commerce Specialist to be part our growing e-commerce and digital marketing blueprint.

The Role

As an E-commerce Specialist at Alpha-H, you will collaborate closely with the Growth Manager to drive the expansion of our Direct-to-Consumer (D2C) channel. This role is ideal for someone passionate about e-commerce and ready to make a meaningful impact on our brand's success.

What You’ll Be Doing

Store Management & Operations

• Maintain and update product listings, including descriptions, pricing, imagery, and metadata
• Ensure accurate inventory levels are reflected across all online platforms
• Monitor and resolve order fulfilment issues, returns, and customer escalations in collaboration with logistics teams
• Roll out site changes such as homepages, new product launches, bundles and promotions
• Manage promotion set up and discount codes

Digital Marketing & Merchandising

• Plan and execute promotional campaigns, sales events, and seasonal activations
• Optimise on-site merchandising, including category pages, featured products, and homepage content
• Collaborate with marketing teams on email campaigns, paid media, and social commerce initiatives
• Manage and upload on site blog posts and journal articles

Performance Analysis & Reporting

• Track and report on key metrics including conversion rate, average order value, bounce rate, and revenue
• Use analytics tools (e.g. Google Analytics, platform dashboards) to identify trends and opportunities
• Conduct A/B testing on content, layouts, and promotions to improve performance

SEO & Content

• Optimise product and category pages for search visibility
• Ensure all content aligns with brand tone, SEO best practices, and accessibility standards
• Coordinate with content and creative teams on assets and copy

Platform & Technology

• Manage day-to-day operations within eCommerce platforms
• Liaise with developers or agencies on site updates, bug fixes, and new feature rollouts
• Stay current on platform updates, industry trends, and competitor activity

Email Marketing

• Support CRM team with EDM briefing and scheduling

Customer Experience

• Monitor and improve the end-to-end online shopping journey
• Analyse customer feedback, reviews, and behaviour data to inform UX improvements
• Work cross-functionally with customer service to address pain points

You’d Be a Fit If You

• Hold a Bachelor’s degree in Marketing, Business, E-commerce, or a related field.
• Have previous experience in e-commerce or digital marketing (internships or entry-level roles are welcome).
• Are familiar with e-commerce platforms (e.g., Shopify, WooCommerce), which is a plus.
• Possess a basic understanding of paid media analytics tools (like Google Analytics and Facebook Ads Manager).
• Demonstrate strong analytical skills and a keen eye for detail.
• Exhibit excellent communication and interpersonal abilities.
• Thrive in a fast-paced, collaborative environment.

Why Join Us?

• Impactful Work: Your insights and contributions will directly drive our growth and influence customer wellness.
• Growth Opportunities: Join a forward-thinking company committed to health and wellness, where you'll find genuine opportunities for personal and professional development.
• Innovative Projects: Engage in exciting projects that challenge the status quo and push the boundaries of innovation.
• Work-Life Balance: Enjoy generous leave policies, including paid annual leave and other special leaves.
• Collaborative Environment: Work alongside a talented and diverse team dedicated to shared goals.
• Employee Benefits: Benefit from an attractive staff purchase discount from your first day.
  

At Alpha-H, we celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in our mission to make a positive impact on wellness around the world!