Area Strategic Planning Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

This role is responsible for driving regional demand planning by analyzing market performance, sales patterns, and customer demand to ensure accurate forecasting. It strengthens planning governance across the APMEA South Area, delivers high‑quality documentation, and provides actionable insights to senior leadership. By enabling data‑driven decision‑making, the position helps shape financial strategy, supports long‑term growth, and gives to the company’s overall value creation.

Your key responsibilities will include:

1. Above Market Demand Planning
   
   
   
   • Drive Planning & Information processes including strategic plans and scenario analysis at the business unit level.
   
   
   • Provide challenge and guidance on demand forecasts submitted by local markets.
   
   
   • Analyse IMS, SHP & OFF trends on consistent basis for relevant end markets.
   
   
   • Regularly analyze market and sales trends across key end markets.
   
   
   • Incorporating market sensitivities in coordination with End Markets and leads multiple priorities and deadlines across diverse markets.
   
   
   • Conduct risk analysis, sensitivity testing, and benchmarking.
   
   
   • Collaborate with internal teams to monitor financial targets, improve return on investment, and perform forecasting.
   
   
   
   


2. Preparing & Reporting Monthly Activities
   
   
   
   • Analyzing high level summaries of market performance, summarizing monthly positions for actuals
   
   
   • Analyze industry positions and report trends and movements by coordinating with the End Markets
   
   
   
   


3. Management of Planning cycle reporting
   
   
   
   • Prepare documentation and reporting materials for planning cycles, and presentations and analysis for leadership and finance reviews.
   
   
   • Partner with operations, marketing, regulatory affairs, and strategy teams.
   
   
   
   


4. Planning Data Repository
   
   
   
   • Maintain robust Area dashboards to support decision-making.
   
   
   
   


5. Regional Submissions and Meeting Minutes
   
   
   
   • Review and validate inputs for as well as compile Meeting Minutes and Updates for the upcoming planning sessions
   
   
   
   


6. Ad hoc and Analysis Requests Reporting
   
   
   
   • Deliver Reports and Analysis requested by region and other partners on ad hoc basis
   
   
   
   


7. Strategic & People Leadership Capabilities
   
   
   
   • Align forecasts with regional/global goals, anticipate industry shifts, and drive strategic decisions beyond reporting.
   
   
   • Act as a trusted business partner, fostering collaboration, accountability, and developing high‑performing, teams with varied strengths.
   
   
   
   

What are we looking for?

• Bachelor’s degree in Commerce (Economics, Finance, Business Analytics, Accounting) or related field.


• Professional qualification preferred (e.g., CFA or equivalent experience, CPA, ACCA); MBA is an advantage.


• Minimum 5 years of Planning and/or Finance experience, preferably in a multinational or regulated industry.


• Experience in leading Planning and Information operations across multiple countries.


• Strong business partnering and excellent communication skills.


• Full working rights with no restriction.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)


• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives


• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.


• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills


• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.