Assistant Store Manager - Bondi Beach

At Bailey Nelson, we’re on a mission to change how people see the world and how the world sees them. We’re a down-to-earth team that’s obsessed with improving every day, and we’re growing fast.

We’re on the lookout for an Assistant Store Manager to join our Bondi Beach store - the home of our brand! If you bring great energy, strong leadership, and genuinely love creating amazing customer experiences, we’d love to hear from you.

What you’ll be doing

As an ASM, you’ll play a key role in the day-to-day success of the store:

• Support the Store Manager and Optometrist to deliver a seamless customer journey from eye test to frame selection and dispense


• Take ownership of the store 2 days a week, leading the team and driving performance


• Keep the appointment book running smoothly and ensure every customer interaction feels easy and enjoyable


• Coach and support your team to deliver great service, every time

What’s in it for you

• OTE $80,000 (Base + Super + Monthly + Annual Bonus + Profit bonus) (monthly & annual incentives)


• 2 free pairs of glasses per quarter product allowance so you can rep the brand in style and a year's supply of contacts!


• Hands-on training in optical dispensing and leadership


• Ongoing support and coaching from experienced leaders


• We love promoting internally, so REAL opportunities for progression and to grow as we continue to expand across ANZ

Who we’re looking for

• Someone who feels at home with our values: tight-knit, down-to-earth, and constantly improving


• Experience in retail or optics at a supervisor or management level


• A confident leader who enjoys developing others


• Passionate about creating great customer experiences


• Available to work full time 38 hours, Sunday–Thursday

This is your chance to step into an exciting role, elevate your leadership career, and be part of a brand that’s growing fast.

Ready to frame your future? Apply now.

Bailey Nelson is proud to be an inclusive, diverse workplace. We welcome applicants from all backgrounds and identities.