Audience Growth Lead

At Intrepid, we believe travel has the power to change the way we see the world. And we're looking for an Audience Growth Lead to help more people discover the adventures that make it possible. This is an exciting opportunity to shape how we grow and connect with our global audience, building a bigger, more engaged community of travellers through our owned digital channels. From growing our subscriber base and turning new leads into loyal customers, to finding smarter ways to capture customer data and create meaningful connections, you'll play a key role in driving sustainable growth and increasing customer value across the Intrepid ecosystem. 

You'll lead the strategy and execution of our global audience growth initiatives, identifying new opportunities to attract, nurture and convert audiences across our digital channels. Working closely with cross functional teams at Intrepid, you'll develop innovative subscriber acquisition strategies, optimise lead generation and onboarding experiences, and build pathways that connect customers from our Day Trips and Intrepid Stays brands with our wider range of Intrepid adventures. You'll also champion first-party data capture and audience enrichment, using customer insights, experimentation and performance reporting to continually improve how we reach and engage our travellers. 

We're looking for a strategic and commercially minded marketer with 5+ years' experience in audience growth, lifecycle marketing, CRM or a related field. You'll bring a strong understanding of first-party data and customer engagement platforms, and the analytical skills to turn insights into meaningful action. This is a full-time, permanent position that will operate on a hybrid basis of 3 days per week in our office in Melbourne, Australia. 

Some of the experience you’ll bring with you may include: 

• 5+ years' experience in audience growth, lifecycle marketing, CRM or a related discipline.  


• Demonstrated experience developing and executing audience acquisition or subscriber growth strategies. 


• Strong understanding of first-party data and known user development.  


• Experience working with Customer Engagement platforms, Customer Data platforms and marketing automation technologies.  


• Strong analytical and problem-solving capabilities, with the ability to translate data and insights into action.  


• Strong stakeholder management and cross-functional leadership skills.  


• Proven ability to manage multiple projects and priorities simultaneously.