Brand Manager

The SunRice Group is an Australian ASX-listed branded food group, comprising multiple businesses, assets and operations across Australia, New Zealand, the Middle East, the United States, The Pacific Islands and Asia.  SunRice was built by the Australian rice industry over many decades and today is one of Australia’s leading branded food exporters, with approximately 2,000 employees and operations in 11 countries.

SunRice is a great place to work, providing a real opportunity for passionate people to make a difference.

About the role

Our Rice portfolio is at the heart of SunRice ANZ, and we’re looking for a Brand Manager who’s excited to help shape its next phase of growth. This is a rare opportunity to work on one of Australia’s most recognised food brands, supporting a significant portfolio with big ambitions, strong consumer relevance and plenty of room to innovate.

Reporting to the Marketing Manager – Rice & Snacks, you'll lead key initiatives across the SunRice Rice and Snacks portfolio, with responsibility for portfolio management, innovation pipeline and development and multicultural marketing. Working closely with cross-functional teams, you'll leverage consumer, customer and category insights to drive growth, strengthen brand performance and bring impactful ideas to market.

Key responsibilities will include:

• Owning and growing your portfolio, with responsibility for brand health, market share and P&L performance.


• Leading portfolio planning and innovation development, including shaping and delivering a strong 3-to-5-year innovation pipeline.


• Identifying opportunities for portfolio growth linked to consumer insight, market trends, cultural relevance and customer opportunities.


• Leading key multicultural marketing plans across the Rice portfolio, helping ensure our brands connect meaningfully with diverse consumer groups.


• Translating consumer, shopper and market insights into clear brand strategy, innovation and communication plans.


• Driving brand equity and market share growth through strong planning, execution and ongoing performance tracking.


• Collaborating closely with cross-functional teams including Sales, R&D, Supply Chain, Insights, Finance, Legal and Compliance to ensure launches are commercially aligned and operationally ready.


• Partnering with media, creative, research and agency teams to support integrated marketing plans, NPD launches and campaign activity.


• Monitoring portfolio performance, identifying opportunities, risks and actions to drive growth.


• Managing A&P budgets responsibly, including monthly reconciliation and reporting in partnership with Finance.


• Keeping a curious eye on consumers, customers and competitors, always looking for ways to make our brands stronger, more relevant and better every day.

About You

You’re a Brand Manager with FMCG experience, ideally in food, who enjoys building brands that people choose every day. Commercial, curious and collaborative, you're comfortable turning insights into action, managing multiple priorities and working cross-functionally to deliver results.

You bring strong ownership, a consumer-first mindset and a passion for seeing ideas come to life, from concept through to shelf. Most importantly, you're excited by the opportunity to make a real impact within a growing portfolio and a much-loved Australian food brand.

You will bring:

• Demonstrated experience as a Brand Manager in FMCG, ideally within food.


• A genuine passion for food and the role it plays in everyday moments.


• Experience developing brand plans and supporting innovation from idea through to launch.


• Exposure to rice or adjacent categories such as pasta, noodles, bread, bakery or other pantry staples.


• Strong commercial acumen, including experience working with P&L performance and A&P investment.


• Confidence working cross-functionally and influencing outcomes across different teams.


• Strong project management skills, with the ability to balance multiple priorities and keep things moving.


• A curious, growth-focused mindset, with a willingness to challenge, improve and keep learning.


• Comfort working with data, insights and performance reporting to guide decision making.


• A collaborative and proactive style, with the ability to build strong relationships internally and externally.

What’s in it for you

At SunRice Group, we believe great work starts with feeling supported, valued and inspired. When you join our team, you’ll enjoy a range of benefits designed to support your wellbeing, growth and everyday life.

• SunRice Product Allowance: Take home a taste of what we do best. You’ll receive a weekly allowance of SunRice Group products, so you can enjoy and share the food we’re proud to make.


• Leave: Enjoy competitive leave benefits, including volunteer leave and the option to purchase additional leave when you need extra flexibility.


• Wellness Reimbursement: Your wellbeing matters. Twice a year, you’ll be reimbursed for fitness memberships or other health and wellbeing initiatives that help you feel your best

If you love food, enjoy getting close to the consumer, and get real satisfaction from seeing brand thinking come to life on shelf, in store and in homes across Australia and New Zealand, this is a role where you can make a meaningful impact.

All correspondence will be dealt with in strict confidence.

SunRice is committed to creating a diverse environment and is proud to be an equal opportunity employer. SunRice will consider qualified applicants for employment based on their merit, individual skills, qualifications and other appropriate criteria relevant to the role for which they are applying.