Brand Manager - HQ

Based at our Gold Coast HQ, Grace Loves Lace is a world-renowned bridal brand celebrated for redefining bridal fashion with effortless elegance and a commitment to sustainability. With 24 boutiques and a strong online presence across the US, Europe and Australia, we are a global leader in modern bridal.

An exciting opportunity has become available for a motivated and experienced Brand Manager to join our high-performing Marketing team. Reporting to the Chief Marketing Officer and working closely with our Founder, this is a unique opportunity to help shape and deliver the Grace Loves Lace brand globally.

You will act as the ultimate brand guardian, ensuring the Grace Loves Lace DNA is consistently brought to life across all channels while overseeing campaign planning, photoshoots and creative execution.

In this role, you will take the Founder’s vision and bring it to life through exceptional brand storytelling, campaigns and content.

This role requires someone who combines strong creative instincts with commercial awareness, with the ability to translate brand strategy into impactful campaigns and content that resonate with our global audience.

This role can be full-time or part-time depending on the right candidate.

Key Responsibilities:

• Be the brand guardian of GLL, ensuring our Brand DNA is reflected across all content and communications


• Work closely with the CMO and Founder to execute brand campaigns and creative initiatives


• Plan and manage new collection campaigns and key brand moments


• Lead the planning and execution of photoshoots across retail, wholesale and e-commerce, acting as a creative producer to bring campaign concepts to life, including budgeting and logistics


• Manage and mentor two Graphic Designers to ensure creative output aligns with brand standards and marketing timelines


• Manage the execution of campaign, event and product launch creative across all channels


• Oversee the design and delivery of digital marketing assets (social media, website, eDM, campaigns and events)


• Work closely with the wider marketing team to ensure PR, influencer and campaign activity align with brand strategy


• Collaborate with our Social Media Manager to curate engaging content for our global audiences


• Identify opportunities to improve content performance, brand storytelling and customer engagement

About You:

We are seeking a strategic, organised and commercially minded Brand Manager with strong creative instincts and the ability to bring ideas to life.

Our ideal candidate will be someone who thrives in a fast-paced environment, has excellent taste and brand awareness, and can confidently translate strategy into creative execution while balancing creativity with commercial awareness.

Essential Knowledge/Behaviours:

• Strong eye for brand, design and visual storytelling


• Experience managing brand campaigns, photoshoots and creative projects


• Excellent project management and organisational skills


• Leadership experience managing creative team members


• Strong understanding of marketing channels and content performance


• Experience working with Adobe Creative Suite


• Ability to work collaboratively across teams in a fast-paced environment


• Strong communication, analytical and organisational skills


• Alignment with the Grace Loves Lace Mission and Values

GLL Benefits:

• Work in our beautiful Burleigh Heads HQ


• Join a passionate, supportive team within a growing global brand


• Ongoing development and support


• Employee Assistance Program


• Generous staff discounts on bridal and occasion wear


• Team rewards, recognition and celebrations

All candidates must have unrestricted full-time working rights in Australia and provide two recent and relevant referees.

We thank you in advance for your interest in working with us but only those candidates selected for interview will be contacted.

Grace Loves Lace has always been, and always will be, committed to provide an environment free of discrimination and harassment to our candidates, employees, customers, and suppliers. We are committed to equal opportunity and recruitment decisions are based on merit and business needs. We do not base decisions on any classifications protected by federal, state or provincial and local laws and ordinances. Reasonable adjustments are available to qualified individuals.