Brand Marketing Lead, China Jobs in Beijing, China Created: 18-Aug-2023 19:02:32

You are here :Home Jobs Brand Marketing Lead China Jobs In Beijing China Brand Marketing Lead, China Jobs in Beijing, China You are here :Home Jobs Brand Marketing Lead China Jobs In Beijing China Brand Marketing Lead, China Jobs in Beijing, ChinaJoin the team redefining how the world experiences , g'day, mabuhay, kia ora,, hallo, vítejte!Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.Where and how you can workOur flagship campus is in Sydney, Australia, but our hubs in Beijing and Wuhan are home to our operations in China. Our China hubs have been designed with you in mind - a space for you to come together and connect with your team, both near and far. With delicious breakfast and lunch meals provided (and with plenty of snacks), you'll always stay fuelled to take on the day. Zoom the Sydney team with tea and biscuit? You got it!What you’d be doing in this roleAs Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. About the teamCanva China marketing team is a diverse team of marketers who drive brand awareness, organic user growth and affinity in the China market. You’ll partner closely with leads across the China Group to build and implement a comprehensive multi-year strategy for market-specific growth goals for China. You will also bridge China's marketing amp; growth team with the broader global Marketing Supergroup across Brand Marketing, PR amp; Comms, Social amp; Content, Partnerships, Product Marketing, and ’re looking for a creative and strategic storyteller who is excited to build Canva’s brand presence in this space, and help us drive cultural connection with the Canva brand within the market.What you will doLead the team to develop, implement and manage Canva’s brand presence in China, to build brand awareness and engagement, across channels of social media, influencer marketing, community engagement, PR, partnerships, etc.Come up with innovative and creative solutions to position Canva as a thought leader in design.Lead to create content in local social media platforms, monitor social media trends and the competitive landscape, to drive brand awareness and user growth.Develop a comprehensive GTM strategy in close partnership with Product, Engineering, Sales, Research, Visual Content, and other functions in the China group to company-wide strategies into actionable marketing a brand guardian for our brand presence, ensuring we establish a strong tone of voice and represent our values.Monitor, measure, and report on the performance of our brand and campaigns.Work alongside the global marketing team to localize brand and social campaigns that create cultural connection and deliver against our business goals.Uphold our brand strategy and scale new programs to support our mission and brand values in our internal and external communities.Original jobs : #J-18808-Ljbffr