Campaigns Lead

Join the team shaping the future of Australia’s game

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.

The opportunity

As Campaign Lead – NSW Fan Hub, you’ll help bring the game closer to fans, participants and communities across NSW and ACT through engaging, locally relevant campaigns and activations.

Please note that this role is a 6 Month Maximum Term Contract.

This role plays an important part in supporting AFL NSW/ACT’s fan engagement strategy across key initiatives including the AFL Premiership Season, AFLW, Sydney Derby, NAB AFL Auskick and community football programs. Working closely with internal teams, clubs, agencies and community stakeholders, you’ll coordinate integrated campaigns across multiple channels and touchpoints while helping deliver experiences that strengthen connection to Australian Football. This is a fast-paced and collaborative role suited to someone who enjoys bringing campaigns to life and contributing to meaningful community and fan outcomes.

What you’ll own

You’ll help deliver campaigns and fan experiences that grow engagement, participation and connection to the game across NSW and ACT.

You’ll add value through:

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  Supporting the planning and delivery of integrated fan engagement campaigns across AFL NSW/ACT

  
  


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  Coordinating campaign activity across digital, social, email, events and community activations

  
  


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  Assisting in the delivery of campaigns aligned to key AFL initiatives including AFL, AFLW, Sydney Derby, NAB AFL Auskick and school and community football programs

  
  


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  Developing clear and concise campaign briefs for internal teams, agencies and external partners

  
  


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  Consulting with stakeholders to align campaign objectives, audience targeting, messaging and deliverables

  
  


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  Coordinating briefing, approval and delivery processes across multiple departments and partners

  
  


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  Supporting fan experiences and activations across major AFL and AFLW events

  
  


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  Coordinating campaign content and creative assets across a range of marketing channels

  
  


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  Working with internal creative teams and external agencies to ensure campaign materials are delivered accurately and on time

  
  


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  Monitoring campaign timelines, deliverables and budgets to support effective execution

  
  


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  Tracking campaign performance and contributing to reporting and post-campaign reviews

  
  


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  Identifying opportunities to improve campaign delivery, stakeholder communication and campaign processes

  
  

What you’ll bring

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  Demonstrated experience in marketing, campaigns, sport, events or fan engagement environments

  
  


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  Strong campaign coordination skills across multiple channels and stakeholders

  
  


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  Experience developing campaign briefs and managing briefing and approval processes

  
  


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  Strong written communication skills with the ability to tailor messaging to different audiences

  
  


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  Proven ability to manage competing priorities and timelines in a fast-paced environment

  
  


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  Strong organisational and project coordination capability with excellent attention to detail

  
  


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  Ability to build collaborative and effective working relationships with internal and external stakeholders

  
  


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  Experience supporting fan engagement, participation or community-focused initiatives

  
  


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  Confidence coordinating creative assets and campaign deliverables across multiple touchpoints

  
  


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  Ability to contribute ideas and insights that improve campaign effectiveness and audience engagement

  
  


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  Experience working with creative agencies, suppliers or cross-functional teams

  
  


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  Familiarity with AFL brand and communication standards or the ability to work within established brand frameworks

  
  


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  Experience in sport, entertainment or community engagement environments will be highly regarded

  
  


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  A current Class C Driver’s Licence

  
  

Why you’ll love being on our team

At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters. This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.

What you can look forward to:

• Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day


• My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game


• Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace


• My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners

Everyone has a place here

Our game brings people together, and we want our workplace to do the same.

We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

Whether you’re a footy fan or new to our game, we welcome everyone to apply. We know great candidates don’t always tick every box – if this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

Ready to play your part?

Applications close 12 June 2026.