Consumer Media Expert Campaign Lead

At ING, we do banking differently. We’re a human, challenger brand focused on making money simpler and more relevant for Australians. Our marketing is known for being distinctive, insight‑led and genuinely useful—and we’re always evolving how we connect with customers through ideas, media and partnerships that cut through.

To support this ambition, we’ve created a new role: Consumer Media Expert – Campaign Lead. This role is about shaping proactive, campaign‑led communications that bring brand and product together through strong storytelling and smart media choices. You’ll focus on how our messages live in culture—across platforms, partnerships and content—building impact through integration rather than isolated activity.

It’s a strategic role for someone who thrives on connecting brand and product stories through campaigns, media and partnerships, and who’s excited by the opportunity to think big about how ING shows up in the world.

Ready to make an impact?

What you’ll do
 

• Design and lead integrated communications strategies that connect brand and product marketing into one cohesive story
• Bring campaigns to life across TV, social, radio, partnerships and emerging media—ensuring brand and product work together seamlessly
• Shape big‑picture campaign ideas, from savings products to broader brand platforms
• Identify and activate non‑traditional media opportunities, including podcasts, creators and cultural partnerships
• Launch new products through smart, integrated partnerships (e.g. embedding savings messages into relevant content and platforms)
• Work closely with Brand, Product Marketing and Media teams to ensure consistent, compelling execution

What we’re looking for

• Exceptional media or communications strategy background, with experience in integrated campaigns
• Proven ability to connect brand storytelling with product propositions
• Experience developing ideas across TV, digital, social and partnerships
• Strategic thinker who thrives on new media ideas and innovative execution
• Comfortable working in complex, cross‑functional environments
• Experience in regulated or complex categories (e.g. financial services) is advantageous

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

 

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply  

Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more? 

Contact: Skye Griffiths on [email protected]

For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: [email protected]

Applications close Friday 20 February

Before you apply 
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager  

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