Content Insights Lead

What's the role?

Are you that person constantly scrolling, reading, and exploring the latest food, health, and beauty trends? Are you curious about the influences that shape consumer behaviour and their choices at the checkout? Medium Rare is looking for an experienced and culturally tapped-in Content Insights Lead to join us part-time (3 days per week), helping us decode cultural shifts and translating them into strategic content opportunities for Coles.

As our Content Insights Lead, you will be responsible for producing consumer and trend reporting across the food and lifestyle categories. Your insights will shape content strategy, guide editorial direction, and optimise channels, all aimed at enhancing the relevance, engagement and quality of Coles content.

Key Responsibilities:

• Conduct extensive research into global and local trends across food and lifestyle categories

• Report on macro and micro trends shaping consumer behaviour, attitudes, and mindsets

• Utilise a range of research tools and data sources to gather, analyse, and interpret insights

• Synthesise findings into insight-driven reports that identify opportunities for content creation and brand growth

• Analyse content performance and develop post-campaign reports, identifying opportunities to optimise and refine future strategies

• Visualise and present data, insights, and trends in a polished and engaging way

• Identify opportunities for brand and audience growth through insights, market observations, and emerging trends

• Collaborate with content, editorial, and marketing teams to implement insight-led strategies and recommendations

Who are you?

- 3-5 years of experience in a similar insights role, preferably with experience in food, health, beauty, consumer products or publishing industries

- Strong analytical skills with the ability to translate insights into actionable content strategies

- You’re tapped in to culture - an active user of social media and someone who stays up-to-date with news, cultural commentary, industry reports and thought leadership

- Experience with keyword research tools such as Google Trends

- Experience with Semrush, Roy Morgan Asteroid and social analytics tools is a plus

- Excellent data visualisation skills and storytelling abilities. You have the ability to create polished, visually engaging presentations to communicate your findings

- Strong project management skills with the ability to develop and deliver research projects

- Strong written and verbal communication skills

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family

• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits

• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career

• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives

• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

Medium Rare Content Agency is an independent, award-winning Australian content marketing agency working with some of Australia’s most prestigious brands, including Coles, Bunnings, Qantas and Commonwealth Bank. We develop cross-channel content strategies focusing on robust, long-term creative solutions that deliver measurable ROI to our clients.

Our team is dynamic and high-performing, and we encourage behaviours that strengthen and celebrate our unique culture.

Our purpose as a business is “To make a real difference in people’s lives through quality content that inspires action - for the everyday and lifelong decisions of our clients’ consumers."

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

Category:

Commercial Content