Content Specialist

For over four decades, Genea has set the standard in Australian fertility treatment, helping individuals and families achieve their dream of a family, delivering above national average success rates while remaining passionately committed to the individual behind every result. With 50+ specialists across Australia, we've built our reputation on two things that matter equally: the best clinical outcomes, and the greatest compassion in delivering them.

We're building something different: comprehensive, authoritative patient education that genuinely helps people navigate one of the most important decisions of their lives.

We're looking for a creative Content Specialist who sits comfortably at the intersection of research and accessibility, someone who can transform complex medical information into clear, trustworthy patient education without losing the depth that matters.

This isn't about surface-level blog posts. You'll create in-depth guides, frameworks, and answers to the real questions patients are asking, content that establishes Genea as a trusted authority and empowers people to make informed decisions about their fertility care.

What You'll Do

Content Creation (80%)

• Write in-depth patient education across fertility treatments (IVF, IUI, ICSI), reproductive health conditions (PCOS, endometriosis, male factor infertility), and diverse fertility pathways
• Translate medical research and clinical information into accessible, patient-friendly content
• Deliver across formats: website copy, long-form articles, medical article synopses, social media, and print collateral
• Ensure every piece is medically accurate, evidence-based, on-brand, and properly sourced

Strategy & Optimisation (20%)

• Apply E-E-A-T principles to meet Google's quality standards for health content
• Implement best-practice SEO and structure content for maximum discoverability
• Contribute ideas to content strategy and emerging formats as you grow in the role

About you 

Essential

• 3-5 years of professional content writing experience, based in Australia with full working rights
• Proven ability to translate complex or technical information into clear, accessible language
• Strong research skills and genuine comfort with medical, scientific, or health content
• Portfolio showcasing educational, long-form content
• Meticulous attention to detail and commitment to accuracy

Highly Desirable

• Science background or relevant tertiary coursework
• Solid understanding of SEO and content optimisation
• Familiarity with medical terminology, clinical research, and health literacy principles
• Experience using AI writing tools to streamline content without compromising quality
• Authentic interest in healthcare and education

Working Environment

• Full-time role reporting to the Digital Marketing Manager
• Flexible work arrangements (office, remote, or hybrid—whatever works best)
• Collaborative culture with direct access to medical experts for fact-checking and learning
• All content undergoes medical review by our clinical team, so accuracy is a shared responsibility
• Fast-paced but supportive environment

We know it's important to look after our staff, so Genea offers a number of perks including;

• Glow - Our online recognition and rewards portal. Access discounts at over 350+ retailers as well as accessing recipes, fitness classes and mindfulness sessions
• Learning and development – Ongoing opportunities for continuous education through Education Days, internal development, conference opportunities and companywide initiatives
• Certified Family Friendly workplace 2024/25 

Genea is committed to providing a workplace that is diverse, equitable and inclusive. It is important to us that our hiring process is accessible and open to all, we welcome applications from Indigenous Australians, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers and LGBTIQA+ people.

Please contact our recruitment team ([email protected]) if we can help with any reasonable adjustments to enable you to participate in the job application process