Content Strategist ANZ

Shape and deliver high-quality digital content across email, web and social Your new company
At Hays, we build long term partnerships with our people and our customers. We're focused on meaningful work, shared ambition and creating impact in the world of work.
With over 50 years of business success, we have built a reputation as the world leader in specialist recruitment and workforce solutions. Joining Hays isn't just about being part of a global business leader; with over 12,000 people across 32 countries, you'll be making a difference in the world of work.

Your new role
Joining Hays, means you'll be part of a forward-thinking business that's going places.
Our global network and ways of working mean you'll be part of something bigger, whilst taking pride in the work you do within a collaborative team. As Content Strategist ANZ, you'll shape how we tell our story, raise the bar for content quality, and continually evolve how we engage our audiences.

This is a full time permanent role based in our Hays Sydney CBD office, with flexibility to consider candidates across Australia for the right person. As the Content Strategist ANZ, you'll shape, create and connect content across our owned channels to drive engagement, consideration and conversion.

Sitting at the centre of our digital content ecosystem, you'll bring cohesion across email, website and social by planning and delivering high quality, strategically aligned content. You'll play a key role in brand storytelling, marketing activity and hero thought leadership pieces like the Salary Guide, working closely with channel owners to ensure every touchpoint is connected and consistent.
Key responsibilities include:

• Drive the digital first content strategy across email, website and social, ensuring alignment, consistency and a connected audience experience.
• Plan content themes and messaging that support campaigns, audience and business objectives, guiding users from awareness to conversion.
• Write and optimise high quality content across formats, including evergreen advice, email journeys and channel specific digital copy.
• Refresh and maintain existing content for relevance and performance, while staying on top of digital, email and social trends.
• Lead major content pieces such as the Salary Guide, including campaign copywriting, stakeholder collaboration and insight gathering interviews.
• Use SEO insights and keyword research to optimise content, working with digital teams to improve visibility, traffic and engagement.
  
  What you'll need to succeed
• Strong technical content writing skills across digital, short-form and long form formats.
• Critical thinking to shape and plan effective content strategies.
• Ability to create high quality content across digital, email and thought leadership channels.
• Solid SEO and digital performance understanding, with the ability to use insights to optimise content.
• Confident stakeholder engagement and collaboration across teams.
• Excellent communication, attention to detail and the ability to manage deadlines in a fast paced environment
  What you need to do now

If you're looking for a role that challenges and helps you to make an impact, let's create tomorrow together. There's no telling where a career at Hays might take you.
Contact Sandy Luhr, Senior Talent Acquisition Partner by submitting your application via the Apply Now button.
By joining Hays, you'll be part of an inclusive culture that celebrates diversity. We invite people of all genders, ages, cultures, abilities, backgrounds, and experiences to apply. This includes Aboriginal and Torres Strait Islander peoples, people who belong to LGBTQIA+ community, neurodiverse individuals, and people with disabilities. If you require support and/or adjustments throughout our recruitment process please contact [email protected]

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