Copywriter

About ROLLER

ROLLER is not your average software-as-a-service company. With a global presence in over 30 countries, we’re here to bring some excitement to the leisure and attractions industry and make a difference! Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale, self-serve kiosks, memberships, and digital waiver processes.

But here’s the best part: our team. We’re a group of 120+ highly passionate, enthusiastic, and down-to-earth professionals located all around the world who are all working together to build something truly remarkable. We’re aiming high and believe that the possibilities are endless. As we continue to grow globally, we’re excited to write our success story and have fun along the way.

We genuinely love what we do, and we’re looking for like-minded people to join us on this amazing journey. If you’re ready to be part of a dynamic team and make a real impact, come aboard, and let’s create some unforgettable experiences together at ROLLER!

About the Role

We are looking for a Copywriter to join our growing team. This role plays a fundamental role in executing our content and marketing campaigns and creating compelling copy that brings our key value proposition to life.

In this role, you will be responsible for developing copy across multiple platforms, diving deep into the needs of entertainment venues, and fulfilling marketing objectives under the guidance of our Copy Lead.

The ideal candidate should thrive in a fast-paced environment and enjoy working collaboratively with various stakeholders, such as designers, product marketing professionals, SEO, and paid media specialists. You’ll be curious, detail-oriented, and adaptable!

What You'll Do

• Develop clear and engaging content that is consistent with the company's brand and addresses both business goals and consumer needs, including how-to articles, blogs, guides, eBooks, email campaigns, banner/display ad creative, video scripts, and social media posts aimed at educating and nurturing our customers and engaging potential customers.
• Write and edit any web copy in line with SEO best practices; support customer acquisition activities and produce copy for paid marketing campaigns.
• Follow industry-related news and generate ideas around trending topics.
• Develop a solid understanding of our target audience through online and traditional market research and use that knowledge to draft compelling pieces of work that drive prospects and customers to action.
• Develop content from our editorial calendar to ensure timely publication.
• Monitor the performance of the content you create and make updates to improve performance and relevance if necessary.
• Use your creativity to discover new and innovative ways of reaching our audiences and delivering copy that makes an impact.

About You

• 4+ years of experience as a Content Manager, Copywriter, or similar. Bonus points if you have SaaS experience.
• A portfolio of published articles.
• Eager to work collaboratively with our copy experts and hone your creative and marketing skills.
• Comfortable writing for international audiences and adopting regional and industry-specific terminology.
• Experience in an agency or tech environment will be a plus.
• You love writing and producing copy, and you’re creative and a natural storyteller.
• Know your way around content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
• Writing and editing skills in English are a must.
• The ability to work well under pressure and work on multiple projects simultaneously.
• You’re comfortable working independently and autonomously, you’re self-motivated, and take initiative to meet and exceed your goals.
• Outstanding organizational and time management skills.
• A degree in Marketing, English, Journalism, or relevant field.

Perks!

• You get to work on a category-leading product that customers love in a fun, high-growth industry- check our Capterra and G2 reviews.
• 4 ROLLER Recharge days per year (that is 4 additional days of leave that we all take off together as a team to rest and recuperate).
• Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!
• Team member Assistance Program to proactively support our team's health and well-being - access to coaching, education modules, weekly webinars, and more.
• 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
• Highly flexible work environment with an All Access pass to WeWork, depending on your location.
• Work with a driven, fun, and switched-on team that likes to raise the bar in all we do.
• Individual learning & development budget plus genuine career growth opportunities as we continue to expand!

What You Can Expect

1. Initial call with our Talent Acquisition Manager
   You'll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have.
2. Interview with our Copy Lead
   You will get to meet with our Copy Lead to learn more about the role & ROLLER while also talking through your experience in more detail.
3. Loop Interviews
   This is where you will get to meet our wider ROLLER team to do a 'vibe check' on us to make sure our culture & vibe meet what you are looking for!
4. Offer
   If all lights are green and the fit feel right, we'll conduct reference checks and you'll receive an offer to join!

Successful applicants will be required to complete a background check (including criminal history) prior to commencement of employment