Creative Lead

White Fox is a globally recognised fashion brand loved by babes and celebs worldwide.

Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere

We’re looking for a Creative Lead who lives and breathes fashion and content creation, and knows how to turn a product launch into a viral social moment. You’ll own the creative direction of shoots, campaigns, and launches - keeping everything on-brand, fresh, and trend-driven. From directing campaigns and managing product launches to capturing feed-worthy content, you’ll lead the creative process end-to-end.

Key Responsibilities:

• Lead and manage the end-to-end creative process for product shoots, campaigns, and launches, from concept to execution, ensuring deadlines are met in a fast-paced environment
• Provide creative and art direction across imagery, graphics, and campaign visuals, ensuring consistent alignment with brand identity
• Bring bold, trend-driven concepts to life and develop innovative, creative ideas for product launches, tiered campaigns, brand projects and promotions
• Balance creative vision with commercial objectives, making data-driven decisions on what visuals will perform and resonate best
• Direct and shoot campaigns in Australia and overseas, ensuring top-quality execution and brand consistency
• Capture feed-worthy content using iPhone and digi-cam - with a sharp eye for detail and aesthetics that feel real, current and scroll-stopping
• Collaborate with the wider creative, marketing, and product teams to project-manage launches and campaigns
• Stay ahead of social trends, pop culture, and industry movements to keep the brand at the forefront of new and fresh creative ideas
• Approve final imagery, creative concepts, and campaign assets to maintain brand standard and quality
• Provide strong styling direction to elevate product presentation and customer appeal
• Push boundaries, think big, and set the tone for where White Fox is heading creatively

• Proven experience in creative direction, content creation and art direction (preferably within the fashion industry)
• A portfolio that demonstrates styling skills, strong visual aesthetics, and innovative campaign ideas
• Hands-on experience with shoots, styling, and content creation (local + international)
• A strong eye for iPhone and digi-cam photography- able to create imagery that feels organic, authentic, and social-first
• Deep knowledge of social-first creative - what works, what doesn’t, and what’s next
• Exceptional leadership and project management skills, with the ability to work cross-functionally
• Passionate about fashion, storytelling, pushing creative boundaries and creating moments that go viral
• The ability to thrive in a fast-paced, high-energy environment where no two days look the same
• Experience using Adobe Creative Suite (in particular Photoshop + Lightroom) and editing apps/ tools
• Strong creative copywriting skills with an awareness of trending social language

• Onsite gym + weekly Pilates
• Generous monthly clothing allowance + ongoing discounts
• Fun events throughout the year