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CRM & Digital Executive

icon building Company : Direct Group
icon briefcase Job Type : Full Time

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Job Description - CRM & Digital Executive

TVSN is Australia’s leading home shopping channel — broadcasting 13 hours of live TV every day, 7 days a week and powering a thriving digital retail business across Australia & New Zealand.



From fashion and beauty to homewares, tech and garden must‑haves, we bring customers a seamless shopping experience across every platform. And now we want you to be part of the magic of TVSN.



We’re growing fast, and we’re looking for a CRM & Digital Executive who’s fresh, energetic and ready to thrive in a fast-paced v‑commerce environment.



THE ROLE


The CRM & Digital Executive is responsible for the management and implementation of TVSN's CRM strategy along with:



  • Collaborating with the team to provide input and insight into the CRM strategy to enhance initiatives and audience engagement.

  • Planning for, implementing and delivering campaigns to engage, grow and retain TVSN’s customer base.

  • Monitor data integrity and analytics of campaign processes.

  • Ability to work with key stakeholders to develop creative briefs and gain approvals. 

  • Implementing email / SMS / Push marketing and lead nurturing campaigns.

  • Designing, building & executing lifecycle marketing programs / campaigns.

  • Maintain a consistent focus on the quality of the customer experience through CRM and automated journeys.

  • Measuring and reporting on the performance of all campaigns and assessing against objectives, KPIs and ROI.

  • Collaborate as part of small, close-knit, high performing team.

  • Experience with marketing automation platforms essential, experience with Braze preferred.



WHAT WE ARE LOOKING FOR:



  • Have at least three years of experience in implementing own channel CRM marketing campaigns.

  • Proven experience developing complex end-to-end customer journeys that drive engagement and profitability. 

  • Data curious and strong data management & segmentation skills

  • Ability to multitask in a fast-paced, dynamic environment.

  • Strong analytical and problem-solving skills and attention to detail.

  • Proven ability to work with stakeholders from all levels.

  • Demonstrate fluent oral and written communication skills.

  • Be a proven self-starter, self-planner and self-learner.

  • Show curiosity about and be interested in learning new technologies and platforms.


 


BENEFITS FOR JOIN US:



  • Fantastic product discounts across the TVSN Group

  • On-site café

  • Free on-site parking

  • Annual flu vaccination program

  • Supportive leadership, ongoing coaching & room to grow

  • A buzzing, collaborative culture where people genuinely love what they do



Ready to join a fun, passionate team and be part of the action!



To apply, you must have the legal right to work and live in Australia.


Original job CRM & Digital Executive posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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