Customer Marketing Manager

About Us

Vinarchy. Redefining wine.

Vinarchy brings together two global wine leaders to build a new kind of wine company - modern, ambitious and category‑shaping.

With operations across Australia, New Zealand, Europe, Africa and the Americas, we manage the full journey from grape to glass. Our portfolio includes iconic brands like Jacob’s Creek, Hardys and Campo Viejo, alongside a strong pipeline of growth and premium wines.

The Opportunity

Your Responsibilities

• Translating brand and category strategy into shopper-first activation plans


• Delivering in-store and omnichannel campaigns that drive conversion and visibility


• Partnering closely with Sales teams to support customer pitches, joint business plans and reviews


• Managing agency partners to develop POS, campaigns and tailored executions


• Managing and optimising A&P investment, tracking ROI and performance


• Bringing shopper, customer and channel insights into planning and decision-making


• Collaborating across Brand, Category/Insights and Commercial teams to ensure aligned execution

About You

You’re a commercially-minded marketer who thrives in a fast-paced, cross-functional environment.

You'll be able to demonstrate:

• 3+ years experience in shopper, trade, customer marketing or brand roles (FMCG or alcohol)


• Strong understanding of retail, shoppers and channel dynamics


• Proven ability to deliver activation that drives sales outcomes


• Confident working with Sales teams and external customers


• Experience managing agencies and campaign execution


• Solid commercial acumen, including budget management and ROI focus


• Proactive, collaborative and comfortable navigating ambiguity

Behaviours

• Ability to operate effectively in a changing environment


• Strong collaboration and communication skills


• Detail‑focused, proactive and eager to learn


• Alignment to Vinarchy values and ways of working

Why Join Us?

• Own visible, high-impact activation across major brands and customers


• Work closely with Sales, Brand and Category leaders


• Build broad commercial capability beyond traditional brand marketing


• Competitive benefits including wine allowance, parental leave and product access


• A collaborative, ambitious culture shaping the future of wine

You will also have access to:  

• Annual staff wine allowance and access to unique wine specials  


• Paid Parental Leave 


• Go Beyond Day - make a difference in your local community  


• Access to an extensive online learning library  


• Private Health Insurance Discounts & Annual Flu Vaccination Program  


• Employee Assistance Program &  exclusive employee discounts at national retailers

Our Company Values

• Grow Together


• Integrity In Every Drop


• Own Your Impact


• Simplify To Amplify 

Ready to apply?