Customer Research Team Lead

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games. 

We have an exciting opportunity to join our Strategy & Research team in Sydney and are currently looking for a Customer Research Team Lead to join the team. 

As a Customer Research Team Lead, you will lead a team of talented researchers, design and implement research methodologies, and translate data into actionable insights that influence key business strategies. You will stay at the forefront of industry trends, ensuring our research remains cutting-edge while fostering a culture of curiosity and excellence.

Key responsibilities will include:

• Develop and execute research strategies aligned with VGW’s goals and KPIs.


• Lead, mentor, and manage a team of researchers to ensure high-quality research output.


• Design and execute research projects, including defining objectives, methodologies, and data collection processes.


• Analyze data using statistical techniques and provide evidence-based recommendations.


• Collaborate with cross-functional teams—including product, marketing, and operations—to integrate research insights into decision-making.


• Present research findings to stakeholders to drive key strategic initiatives while building and maintaining relationships across all levels of the business, from the boardroom to operational teams.


• Ensure compliance with ethical research standards and data privacy regulations.


• Maintain the correct balance between reactive, proactive research. 


• Advise the team and broader business on effectively leveraging quantitative and qualitative research for informed decision-making.

What you will bring to the role:

• Bachelor's or Master's degree in Market Research, Marketing, Statistics, Psychology, Sociology, Economics, Business Administration, Communication, Journalism, or a related field.


• 8+ years of experience in market research, with a track record of leading projects that drive business strategy.


• Strong leadership skills with experience managing and mentoring research teams.


• Expertise in qualitative and quantitative research methodologies and user-centered design practices.


• Experience in analyzing complex data sets and converting findings into actionable business insights


• Strong project management skills, with the ability to manage multiple projects and deadlines.


• Excellent presentation skills, with experience presenting research to senior leadership.


• Experience in customer research platforms: eg Qualtrics, Medallia, InMoment, Forsta


• Expertise in analytical skills using SPSS, DisplayR (or similar tools)


• Experience in managing and implementing modern ‘Voice of Customer’ programme

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.

As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.

At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.

Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.  

But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.

It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things. 

If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.

Find out more at www.vgw.co

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