The ideal candidate will bring hands-on experience across demand and sales qualified lead generation within the technology industry with a clear focus on achieving business outcomes, not just marketing metrics. You are confident making decisions, unafraid to test and pivot, and driven by results.
What You'll Be Doing
- Develop and execute demand generation strategies that support business growth, increase market visibility, and generate a consistent pipeline of qualified leads.
- Reporting directly to a Group Executive
- Lead the end-to-end delivery of multi-channel campaigns including ABM, events, thought leadership and digital focused on acquisition, engagement, and lead conversion.
- Work closely with stakeholders from Sales, Channel, Product to build campaigns that are aligned to shared business objectives and priorities.
- Actively participate in campaign kick-off meetings and go-to-market planning, bringing insights around timing, tactics, and audience segmentation.
- Ensure seamless lead handoff and alignment with Sales teams, with clarity around lead qualification criteria and campaign intent.
- Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
- Identify and act on opportunities to improve campaign efficiency and effectiveness. whether through creative testing, targeting refinements, or new channel opportunities.
About You
- Multiple years experience in similar marketing or demand generation roles within a MSP, Technology, Cloud or Telecom organisation or within B2B marketing agencies supporting MSPs customers.
- Experience building and driving campaigns end-to-end from concept to execution.
- Strong commercial acumen and proven experience working closely with the sales team.
- Experience generating sales qualified leads not just marketing leads.
- Experience in customer engagement, retention and/or lifecycle management roles.
- Experience working with marketing automation platforms such as Pardot or Salesforce.
- Product marketing experience.
- Self-driven and a team player.
- Self-starter with the ability to deal with multiple stakeholders and manage complex scenarios.
- Experience with NPS program is desirable.