Demand Generation Specialist (SaaS)

• Full-time / Permanent role


• Hybrid (mix of WFH and in-office)


• Melbourne, Sydney, Brisbane, Adelaide location preferred.

Does a competitive salary package with bonus company stock, flexible hybrid work, 5 wellness days/year, up to 90 days/year working from anywhere in the world, Bonus flexible benefits package of $1250/year and a fantastic team culture spike your interest?

AlayaCare are seeking an individual experienced in both running Demand Generation campaigns & Digital Marketing within a SaaS environment to join our Marketing team.

About AlayaCare

AlayaCare are a fast-growing scale-up with a presence in Australia, Canada and the United States, who are revolutionising the way aged and disability care is delivered. Our software offers a complete technology solution for residential and community care organisations.

We have an open and transparent culture, our teams are highly diverse, and we are committed to a workplace where we all feel that we can be ourselves.

About the role

Reporting to our Director of Marketing ANZ, the Demand Generation Specialist plays a pivotal role in driving demand for our SaaS products through the execution of campaigns & other B2B demand generation programs.

The overall objective of the Demand Generation role is to;       

• Design and execute multi-channel B2B Demand Generation campaigns (email, digital ads, webinars, events) to drive awareness and qualified leads


• Manage digital advertising and paid media (LinkedIn, Google Ads), including budgeting, targeting, and performance optimisation


• Collaborate cross-functionally with Sales as well as other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives


• Drive top-of-funnel lead generation and support the sales pipeline through aligned campaigns and content


• Track, analyse, and optimise campaign performance to improve ROI and lead conversion


• Support content and email marketing efforts, including campaign execution, template creation, and engagement analysis


• Leverage data and insights to inform strategic decisions and continuously improve demand generation outcomes.

What we're looking for in a Demand Generation Specialist;

• 3-5 years’ experience in a Digital Marketing role, ideally with Demand Generation experience in a scale-up SaaS business


• Marketing qualification or equivalent experience


• Hands-on experience with Google Ads, Analytics, Tag Manager, HubSpot &/or Salesforce


• Skills in analysing data and processes to drive marketing efficiency and performance


• Strong multitasking, communication, and collaboration abilities


• A highly organised, detail-oriented, and self-motivated candidate


• A customer-focused individual with a passion for continuous learning and improvement.

It would be a bonus if you also have:

• Knowledge of the aged & disability care industries in ANZ


• Familiarity with the Software Development Life Cycle


• Experience developing account-based marketing (ABM) strategies to target and engage key accounts

If this sounds like you, apply today! As well as joining a great culture and a market leading company, you will be well placed to make a positive difference in the aged care sector in Australia and New Zealand.

What we offer:

• Competitive salary package including generous company stock for all employees


• Flexible hybrid work (from our offices, from home)


• 5 wellness days off per year to relax and promote mental health


• Up to 90 days per year working from anywhere in the world


• Flexible benefits bonus package of $1250 per year


• Company paid parental leave and volunteer leave


• Team lunches and events, and health and wellness activities


• An open and transparent culture


• A chance to make a meaningful difference for clinicians providing care on the front line


• A foot in the door to the rapidly expanding home care technology industry.

Better outcomes, better belonging  

Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.   

If you require accommodation as part of the recruitment and selection process, please reach out to [email protected]. Please note, we do not accept unsolicited headhunter or agency resumes.