Digital Account Director

OUR CLIENT:
We are partnering with aMelbourne-based independent Perfomance Marketing Agency on the lookout for a new Digital Account Director. ABOUT THE ROLE:
Title: Digital Account Director
Location: Melbourne - multiple WFH days/week
Base salary circa $120k to $140k + super RESPONSIBILITIES:

• Lead client relationships, presentations, and performance reviews to review campaign results, discuss strategic recommendations, and identify new growth opportunities.
• Serve as the primary point of contact for key client accounts, building and maintaining strong client relationships through regular communication, strategic guidance, and effective problem-solving.
• Oversee the execution of digital marketing campaigns across various channels, including but not limited to search engine marketing (SEM), META Ads, TikTok Ads.
• Lead a team of digital marketing professionals, including account managers and specialists, to develop and execute comprehensive digital marketing strategies that align with client objectives and drive business growth.
• Work alongside analytics talent to analyse large data sets and provide clear actionable insights/learnings/recommendations for increased results.
• Leverage understanding of psychological principles & consumer behaviour to help develop high-performing creative assets.
• Detailed analysis of market trends, media investment and identify which channels/networks are delivering a better ROI.
• Manage, communicate and present project deliverables, timelines, expectations, goals and milestones to internal and external stakeholders.
• Identify and pursue profitable growth opportunities in existing client portfolios.

ABOUT YOU:

• Min 8+ years digital experience within agency.
• A strong background and understanding of digital media (Search & Social) .
• Exceptional communication and presentation skills, with the ability to effectively communicate complex ideas and strategies to clients and internal stakeholders.
• Analytical and problem solver mindset. Enjoys working with data to develop actionable insights.
• Ability to build deep, genuine relationships and guide holistic performance marketing strategy (Digital, creative, ATL) .
• Strategic thinker with a data-driven approach to decision-making, and the ability to analyze and interpret data insights to drive campaign optimization and performance
• Genuine passion for the digital marketing and the power of the platform for advertising success.
• Be able to use their initiative, be dependable and able to take extreme ownership.
• Ability to maintain strong attention to detail while multi-tasking and reprioritising a changing workload.
• Proficient with Excel and PowerPoint along with basic math skills.
• Strong ability to build internal and external relationships.
• Detailed analysis using large data sets.
• High quality organisation and prioritisation skills.
• Strong ability to understand numbers and optimise media campaigns

Next steps:
If this is something you are interested in applying for then please submit an up-to-date resume through this advert. If you have any questions, then please reach out directly to Mike Wilson on [email protected] #J-18808-Ljbffr