Digital Adoption & Growth Manager

HELP SHAPE THE FUTURE OF PARKING IN AUSTRALIA

Wilson Parking is Australia’s leading parking operator, managing a national portfolio of locations and serving millions of customers every year.

We are now undertaking one of the most significant transformations in our history.

As we evolve from a traditional parking operator into a digitally enabled platform business, we are investing heavily in technology, data and customer experience. Our platforms, including Spott and Shuffle, are reshaping how customers, landlords and business partners interact with our network.

This newly created role will lead the adoption, engagement and commercial growth of Wilson’s digital platform ecosystem. Reporting directly to the Executive General Manager Customer, you will combine strategy, customer insight, digital engagement and commercial thinking to influence how a national business grows and scales its digital future.

If you are energised by building new capabilities, driving adoption of innovative technology and delivering measurable commercial outcomes, we would love to hear from you.

ABOUT THE ROLE

• Full-time permanent position


• National remit


• Sydney CBD location


• Direct reporting line to the Executive General Manager Customer


• Opportunity to shape a newly created function


• Executive visibility and influence across a major transformation agenda
  
  

This is not a traditional marketing role.

You will be responsible for driving adoption, engagement and commercial utilisation of Wilson’s digital platforms across landlords, business partners and customers. Working at the intersection of marketing, customer success, growth and digital transformation, you will build scalable engagement programs that accelerate platform adoption, strengthen partner retention and unlock new revenue opportunities.

You will own audience strategy, proposition development, lifecycle engagement and go-to-market execution, while partnering closely with Sales, Account Management, Product, Commercial and Operations teams.

KEY RESPONSIBILITIES

• Drive adoption and commercial utilisation of Wilson’s digital platform ecosystem across landlords, partners and customers


• Define and execute go-to-market strategies that support portfolio retention, customer expansion and new partner acquisition


• Shape the market positioning, value propositions and commercial narrative for Spott, Shuffle and other strategic digital solutions


• Build scalable engagement programs that accelerate adoption, retention and revenue growth


• Own B2B marketing technology platforms, including HubSpot, CRM integration, lead nurturing, audience segmentation and campaign reporting


• Generate customer, partner and market insights that inform proposition development and growth strategy


• Partner with Account Management and Sales teams to create tools, messaging and frameworks that support commercial outcomes


• Influence product adoption through onboarding, engagement and lifecycle communications


• Work cross-functionally with Product, Digital Sales, Commercial and Operations teams to improve customer and landlord experiences


• Establish measurement frameworks that clearly link engagement activity to commercial performance and business outcomes

WHY THIS ROLE IS DIFFERENT

• Newly created role with the opportunity to build something meaningful from the ground up


• Direct access to executive leadership and exposure to strategic decision making


• Ownership of nationally significant digital transformation initiatives


• Ability to influence customer, landlord, product and commercial outcomes


• Opportunity to work across strategy, growth, customer engagement and technology


• Significant scope to shape the future direction of Wilson’s digital ecosystem

ABOUT YOU

• Strong experience in digital engagement, customer success, growth, lifecycle marketing or B2B marketing roles


• Proven success driving adoption, engagement or commercialisation of digital products, platforms or technology-enabled services


• Experience developing and executing go-to-market strategies in complex B2B environments


• Hands-on expertise with Martech and CRM platforms, particularly HubSpot and Salesforce


• Strong commercial acumen and ability to connect customer engagement activity to measurable business outcomes


• Experience influencing stakeholders across multiple functions and levels of an organization


• Excellent communication, presentation and relationship-building skills


• Demonstrated curiosity around AI and emerging technologies and their application to customer engagement


• Tertiary qualifications in Business, Marketing, Technology or a related discipline

ABOUT WILSON PARKING

Join Wilson Parking for more than just a job. You'll be part of Australia’s leading parking operator, helping shape the future of mobility, customer experience and digital engagement.

We are committed to innovation, inclusion and creating opportunities for our people to grow. With a strong national footprint, ambitious transformation agenda and a culture that encourages collaboration and new ideas, there has never been a more exciting time to join Wilson Parking.

If you are looking for a role where you can build, influence and create lasting impact, we encourage you to apply.