Digital Campaign Coordinator

At Metcash, you’re part of something bigger. We’ve got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs


• Thrive your way with flexible work options


• Make your mark in a high-performing, values-led team

At Metcash Food, we’re the power behind local business, proudly supplying over 1600 independently owned stores in every corner of Australia and New Zealand. With a range of trusted independent brands like IGA, Foodland and Campbells/C-Store, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most.

About the Opportunity

We’re seeking a detail oriented Digital Campaign Coordinator to support the delivery of targeted digital campaigns across email, owned channels and online platforms. You’ll work with multiple internal teams to deliver relevant offers and communications that drive sales and engagement.

This role focuses on optimising shopper journeys, enhancing lifetime value and identifying opportunities to improve our marketing strategy.

If you thrive in a collaborative, data‑driven environment, this is the role for you!

In this Role

• Coordinate and execute standardised digital campaign programs, including catalogues, promotional offers, newsletters, lifecycle journeys, and product or channel‑specific campaigns


• Manage the end‑to‑end campaign brief workflow, collaborating with Channel, Marketing, Merchandise, and Promotions teams to plan targeted communications for the right shopper segments


• Support campaign and digital production teams by ensuring all creative assets are delivered, approved, and scheduled on time, while assisting Operations with retailer and shopper onboarding


• Work directly with retailers to integrate localised content into outbound campaigns, ensuring relevance and alignment with broader national or state programs


• Analyse shopper and product data to produce actionable insights, including purchase behaviour, frequency, and lifetime value, to inform CRM planning and improve campaign targeting


• Collaborate with the Martech QA team to maintain and enhance product information and content libraries, such as Next Best Offer categories, product and shopper tags, and digital content assets

You’re Likely a Match If

• Proven ability to build strong, positive working relationships with stakeholders at all levels


• Advanced planning, organisational skills, and exceptional attention to detail


• 3+ years’ experience in digital or email marketing campaign roles, with a strong focus on customer journeys and end‑to‑end campaign delivery


• Demonstrated ability to deliver measurable return on investment across marketing initiatives


• Hands‑on experience with multi‑channel campaign management platforms such as IBM Campaign, Salesforce CRM, Marketo or similar technologies


• Bachelor’s degree in business, marketing, or a related discipline

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

🏖️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually

📚 Career Growth: Endless learning and development opportunities

👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

🧠 Mental Health: Gold accreditation by Mental Health Australia

🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger!

Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support.

We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

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