Digital Content Coordinator

Our Business and Vision

City Chic Collective is a global omni-channel retailer specialising in plus-size women’s apparel, footwear and lingerie. It is a collective of customer-led brands and has a strong following in Australia, New Zealand and USA. Our omni-channel model comprises of a network of stores across Australia and New Zealand (ANZ) and websites operating in ANZ and the USA. The collective of brands are also available through third-party marketplace and wholesale partners.

Our ‘Core Capabilities’ are at the foundation of our culture; they support our goal and purpose to “lead a world of curves.” Our Core Capabilities are the skills and behaviours we use as guiding principles to lead, grow and deliver exceptional experiences for her, our customer. The core capabilities are:

We Put Her First 

She is at the heart of every decision;

We Are Passionate Connectors 

We love what we do, and we work as one team;

We Know It, Own It, Do It

We are knowledgeable, we are accountable, and we are disciplined;

We Move Fast, Keep It Simple and Think Big Picture 

We act decisively, react quickly and are measured in our approach;

We Are Fearless Agile Thinkers

We express ideas, take calculated risks, and embrace change.

About the Role

Your expertise is writing short punchy copy that gets to the point – you thrive on getting the message across in the least amount of words and know how to write compelling prose that ranks well in SEO. You can craft on-brand product copy in your sleep, striking the perfect balance between conversational and formal.

As Digital Content Coordinator, you’ll be part of our larger e-commerce team. Subsequently, you’ll utilise tools such as Magento (CMS) and Excel to complete daily tasks. This is a hands-on role, in which you can use your craft of the written word in a very practical setting to deliver marketing content that drives results. From handling physical clothing samples, to writing the copy and facilitating the upload, you’ll have a handling in every step of the process.
 

The Digital Content Coordinator will:

• Have a strong understanding and experience in writing digital marketing copy
• Deliver digital copy with creative flair, calls to action and that will capture attention
• Have a strong understanding of search engine optimisation principles, with the ability to write website/online copy to help drive website search results.
• Have utilised SEO tools and understand the principles of how to write digital copy that converts online.
• Be able to manipulate and massage copy in different tones of voice, for various channels and scenarios, helping to convey brand/s stories
• Write copy, delivering short, punchy and on-brand messaging
• Have a thorough command of the English language, with strong attention to detail and a sound knowledge of grammar, punctuation and communications principles (you shudder to see “your” used when it should be “you’re”)
• Repurpose content to ensure its appropriateness across different channels while maintaining the consistent communication of key messages
• Ability to manage multiple projects and deadlines with flexibility to change plans quickly
• Ability to identify proactive opportunities to enhance our brand and keep up-to-date with the latest strategies and trends
• Keeps track of current, developing, and changing global trends in fashion and styling and is able to communicate these trends through written styling content
• Able to provide fashion and styling advice, choosing and co-ordinating outfits in a way that is consistent with the brands DNA
• A solid customer service orientation and the ability to form strong client relationships

About You

This is a fast paced environment that offers growth opportunities. The successful applicant will have:

• Organised with the ability to work quickly to short deadlines
• Passionate about fashion, styling, digital marketing & e-commerce
• Excel knowledge is advantageous but not essential
• SEO knowledge
• Attention to detail
• A passion for fashion is always favourable, as we essentially have the privilege of conveying our brand stories online and it’s the people that often make this content spring to life.

NEXT STEPS

If this sounds like the perfect role for you apply now, we can’t wait to meet you!

If you have any questions about the role please reach out to us at [email protected]

We are extremely proud of our determined, enthusiastic & passionate team members who make our business what it is today. We understand the importance of our team & we believe in our vision and core capabilities. We take pride in the fact that we recognise & share our success stories and award individual team members for their achievements. We would welcome the successful candidate into a fantastic working environment with an outstanding, friendly & talented team.