Digital Copywriter

Created with a love for fashion, Petal and Pup was founded in 2014 with a focus on curating must-have trends for the Australian customer. With an Instagram account and a digital storefront combined with a passion for selecting the best, fashion forward styles, Petal and Pup quickly grew into a global online shopping destination.

Today, we have over 2 million followers across various social channels, customers in over 80 countries and operations spanning Australia and the USA. We are a brand that is leading the wave of next generation, socially native shopping experiences.

We are a people-centric culture building sincere relationships with our customers and our teams. Our brand has been built on four values:

We are all about style

We are mindful

We are egalitarians

We love our customers

We have operations in Brisbane, Australia and California, USA. We are looking for e-commerce, fashion and customer enthusiasts to join our growing team. Our digital first approach has shaped us to be innovators in our practices, technologies and partnerships.

If you are a problem solver, self-starter, optimist who loves collaborating and figuring things out, then we would love to connect with you!

As the Digital Copywriter you will be responsible for supporting Petal & Pup’s marketing and creative process from concept to delivery by crafting captivating copy that elevates our brand and maintains a consistent tone of voice across all channels. You will implement proven SEO strategies to optimize content for search visibility and drive traffic. Through close collaboration with various brand teams, you will gain a comprehensive understanding of the Petal customer across global markets.

• Uphold Petal & Pup’s core brand values both internally and externally with all partners.
• Translate marketing and creative briefs.
• Develop high-quality written content for a variety of marketing materials, including but not limited to; website content, EDM’s, SMS, Campaign Naming Conventions and Preview Lines, Social Channels and more as required.
• Editing and quality control of copy across all departments and channels to ensure brand cohesion and quality of work.
• Ensure copy is grammatically correct, regionally-focused and with accurate spelling (US and AU versions).
• Follow Brand Guidelines and Tone of Voice frameworks to ensure copy is consistently on brand and developed for specific audiences and channels.
• Understand and implement basic SEO principles to optimize content for search engines.
• Ability to prioritize and work to deadlines.
• Understands the Petal customer across regions and the importance of language to sell products and storytell online.
• Confidence in working with the wider marketing and creative teams, and other related departments.
• Excellent attention to detail and commitment to producing high-quality work.
• Collaborate with others within the marketing department to facilitate SEO optimisations and implementation.
• Stay across SEO industry news and trends and share with the team when necessary.

• Bachelor's degree in Journalism, Communications, Digital Marketing, or a related field.
• Minimum 2 years in a digital marketing or creative copywriting role.
• Previous experience in the fashion industry is preferred.

To apply, please submit your current resume and portfolio/examples of previous work.

Only applications including both a resume and portfolio will be reviewed.

We care about our employees and have curated a benefit package that enriches our team's experience. At Petal and Pup we certainly love our work perks!

· Flexible Scheduling & Rostering Practices - We Work Around Your Availability (Unless Noted)

· Amazing Employee Discount Program (50%)

· Company Paid Employee Assistance & Mental Health Plans (EAP)

· Individual & Team Based Leadership Development Programs

· Positive Company Culture that Celebrates both Personal & Company Milestones

Petal & Pup offers you the chance to make a daily impact on a global business. We look forward to meeting you!

#Petal&Pup #Petal&PupCareers #akaBrands #akaYourCareer

Petal & Pup Pty., Ltd. is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.

If you need assistance or accommodation during the hiring process due to a disability, please contact us at [email protected] . Please note that we do not respond to application inquiries or resume submissions via this email address.

Principals Only - No Agencies Please.