Digital Engagement Specialist

• Based at our stunning beachfront office in Coolangatta, you can watch the whales pass by from your desk, or feel the sand between your toes during your lunch time walk  
• We know life isn't just about work. That's why this is a hybrid role - to help you find the right balance

With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget and style – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible natural destinations that offer more than a change of scenery. 

Owned by the NRMA Group, we have a large team across our holiday parks, resorts and support office who love what they do, all working together to make holiday magic. Because creating unforgettable holidays is not just our job – it’s in our nature. 

What you will do:

Reporting to the Content and Optimisation Manager, you will be responsible for executing and optimising digital engagement strategies across email marketing, content creation, and SEO.  You will focus on building and maintaining high-performing email campaigns, driving audience growth, and ensuring content is aligned with SEO best practices

What you will bring:

The ideal candidate will have a keen eye for data-driven performance improvements, strong content creation skills, and a deep understanding of digital marketing trends.  You will also have:

• 3+ years experience and exposure to email marketing, SEO, and content creation
• Proficiency with email marketing platforms, analytics tools, and content management systems (e.g.Contentful, Semrush)
• A data-driven mindset with the ability to track, analyse, and optimise digital engagement efforts
• Strong communication skills and the ability to work cross-functionally
• Experience collaborating with developers, UX designers, and marketing teams

What’s in it for you? 

At Parks & Resorts we are not just about discounts (although you do get these too). We know everyone leads a life of their own and regardless of what stage you are at we have something to suit! 

• Progressive flexibility, leave and well-being benefits to balance all of life's priorities 
• Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts. 
• Complimentary myNRMA membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more 
• “ME” day – one extra day of paid leave per year, called a ME Day, to use at any time during the calendar year 
• Market leading 18 weeks paid primary and 4 weeks paid secondary parental leave entitlements 
• Discounts on all NRMA insurance products including car, home & travel 
• Grow or progress your career and move around the country or across the NRMA Group's business with us. 

Know you belong:

We’re for inclusion, diversity, and representing the members, guests, customers, and communities we serve. That’s why we welcome applications from First Nations Australians, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be part of our team. 

Are you nodding your head as you read this?  Ready to roll up your sleeves and really make a difference?