Digital Fundraising Manager

Epworth HealthCare is Victoria’s largest not-for-profit private health care group, renowned for excellence in diagnosis, treatment, care and rehabilitation. Epworth is an innovator in Australia’s health system, embracing the latest in evidence-based medicine to pioneer treatments and services for our patients. 

At Epworth, we are united in our commitment to fostering a diverse and inclusive workplace—one that is culturally safe and respectful of the enduring cultural and spiritual connections of our people.

We value all differences, ensure equitable practices, and empower individuals to lead and learn inclusively in their everyday interactions. Our goal is to create an environment where everyone feels a genuine sense of belonging.

Our values and purpose define Epworth's approach and delivery. We pride ourselves on communicating and delivering them in a real and meaningful way. Every Patient Matters.

Make your digital skills matter — every patient, every campaign

At Epworth Medical Foundation, your work directly helps deliver exceptional healthcare to the Victorian community. We’re looking for a strategic, hands‑on Digital Fundraising Manager to lead and grow our digital fundraising activities, and use digital innovation, storytelling and data to drive real-world impact.

This is a senior, autonomous role where you’ll own digital fundraising end‑to‑end — from acquisition and retention to major campaigns and capital appeals — while working with passionate people who care deeply about purpose.

Reporting to senior Foundation leadership, you will be responsible for the strategy, delivery and optimisation of all digital fundraising activity. Working closely with Communications, Events, Philanthropy, Data and Direct Marketing teams, you’ll ensure digital channels play a central role in donor acquisition, retention, events and capital appeals.

Why this role is different

• Purpose with scale – Your campaigns support life‑changing healthcare outcomes
• True ownership – Strategy and execution sit with you
• Flexibility – Part‑time (0.6) with hybrid working
• Variety & influence – Fundraising, content, analytics, platforms and stakeholders
• A respected brand – One of Victoria’s largest not‑for‑profit healthcare groups

Key responsibilities

You’ll lead and grow Epworth Medical Foundation’s digital fundraising presence, shaping how supporters discover, engage with and give to our cause.

Key highlights include:

• Plan, develop and deliver multi‑channel digital fundraising campaigns supporting annual appeals, events and capital raising
• Own and manage Meta Ads, Google Ads, EDM platforms and peer‑to‑peer (P2P) fundraising platforms
• Develop and implement digital donor acquisition and retention strategies
• Create and manage email marketing and automation journeys for different audiences
• Build and maintain social media content calendars and manage community engagement
• Manage the Foundation’s website and digital fundraising platforms, ensuring content is accurate, engaging and up to date
• Analyse performance using Google Analytics, Meta and campaign data to inform optimisation and reporting
• Provide digital fundraising support for premiere fundraising events, including audience acquisition and P2P activity

This is a role for someone who enjoys both strategic thinking and rolling up their sleeves.

About you

You are a confident, proactive digital fundraiser who thrives on ownership, collaboration and results.

You’ll bring:

• 3+ years’ experience in digital fundraising within a not‑for‑profit environment
• Demonstrated success delivering end‑to‑end digital fundraising campaigns
• Strong experience across paid media, email marketing, automation and analytics
• Experience managing EDM platforms, P2P fundraising platforms and website CMS
• The ability to interpret data and translate insights into practical improvements
• Excellent communication and stakeholder management skills
• A self‑directed working style, balanced with a collaborative approach

Experience in healthcare or medical fundraising is highly regarded but not essential.

Position Description  Inherent Requirements

Why Join Us?

At Epworth, it’s a community

It’s the sense of belonging and being part of an organisation and a team that works to make sure that every patient matters. In addition to this, you will have access to:

• Salary package up to $15,900 pre-tax annually, leading to greater take home pay
• The largest educational scholarship program of its kind in Australia
• Ability to purchase up to four additional weeks of leave
• Reduced cost of health services for you and your family at Epworth

We welcome applicants from all backgrounds. This includes First Nations peoples, people with disability, mature-age and young job seekers, members of the LGBTIQA+ community, and individuals from all cultural backgrounds. We are committed to providing an equitable, inclusive, and barrier-free recruitment experience for everyone.

If you need support during the application process or would like to discuss reasonable adjustments, we encourage you to let us know what you need to participate fully and confidently. We understand that sharing your needs can feel daunting, so please know that any information you provide will be treated with the utmost confidentiality and respect.

Ready to make a difference?

If you’re looking for a digital fundraising role where your work truly matters, we’d love to hear from you.

Apply now and help shape the future of healthcare philanthropy.

Shortlisting will begin immediately. We encourage early applications as this position may close once a suitable candidate is appointed.

To apply, click the I'm Interested button to attach your CV and cover letter (as a single file). 

For more information about the role, refer to the attached position description or contact [email protected] 

Apply now… we’ve over 8,000 perspectives at Epworth and we’re ready to welcome yours!

It is a condition of employment with Epworth HealthCare, subject to reasonable exemptions, that you have had an annual Influenza vaccination, where this is required under Epworth policy.

As a child safe organisation, all successful applicants are required to satisfactorily clear a National Police Check (conducted by Epworth) and may be required to hold a valid employee Working with Children Check (provided by you).

At Epworth, we believe inclusion and diversity are essential to our culture and values. We focus on fairness and opportunity for all – across race, ability, ethnicity, gender, age, sexuality, cultures and beliefs – that reflect the communities we work in. At Epworth, we care.