Digital Marketing Coordinator

Responsibilities:

• Accurate implementation of acquisition campaigns across core performance platforms, including Google Ads, Meta Ads, Apple Ads and other relevant betting specific networks
• Support the continuous optimisation of App Store Listings for both Apple and Google Play
• Conduct daily monitoring, tracking and reporting of campaigns to ensure delivery against critical acquisition KPIs and budgets
• Assist with the implementation of structured A/B testing across ad copy, creative, and audiences to drive improved sign-up and First Time Deposit rates
• Regular competitor analysis on advertising creative, messaging, and promotional activity to inform strategy
• Support in capitalising on first-to-market alpha and beta opportunities with core platforms, while taking the lead in managing and optimising campaigns on emerging platforms Reddit, X, TikTok)
• Ensure all campaign execution and creative assets are consistent and compliant with Responsible Gambling messaging and current state-based regulations (including the Australian Gambling Ad Code).

Skills and Experience:

• 2-3 years of hands-on, performance-focused experience managing large-scale Search and Social campaigns
• Experience within the betting, gaming, or high-volume e-commerce sectors is highly desirable
• Proven technical proficiency in managing and optimising campaigns within Google Ads and Meta Ads in the Australian media and digital advertising landscape
• Working knowledge of attribution models and web analytics tools (eg, GA4)
• Proficiency in Excel for deep-dive analysis, reporting, and data manipulation
• Proven ability to work autonomously and effectively in a remote setup.

Behaviours:

• Absolute attention to detail is paramount, ensuring campaign setup is accurate and adheres to strict financial and legal requirements
• Thrives in a fast-paced environment and can quickly adapt strategies based on trends and industry shifts
• Demonstrates strong communication skills, in a remote, distributed team
• Driven to stay current with the highly dynamic platforms
• Demonstrates excellent organisational skills and the ability to prioritise tasks effectively.

Apply today to work with a high calibre team in a culture where your insights will be highly valued and acted upon. With flexible and competitive arrangements, you don’t want to miss out on this opportunity.